Many practical product line design problems have large numbers of attributes and levels. In this case, if most attribute level combinations define feasible products, constructing product lines directly from part-worths data is necessary. For three typical formulations of this important problem, Kohli and Sukumar (Kohli, R., R. Sukumar. 1990. Heuristics for product-line design using conjoint analysis. Management Sci. 36 1464--1478.) present state-of-the-art heuristics to find good solutions. In this paper, we develop improved heuristics based on a beam search approach for solving these problems. In our computations for 435 simulated problems, significant improvements occur in five important performance measures used. Our heuristic solutions are closer to the optimal, have smaller standard deviation over replicates, take less computation time, obtain optimal solutions more often and identify a number of "good" product lines explicitly. Computation times for these problems are no more than 22 seconds on a PC, small enough for adequate sensitivity analysis. We also apply the heuristics to a real data set and clarify computational steps by giving a detailed example.product line design, product line selection, conjoint analysis, product profile, heuristics, beam search
We provide an overview of the state of the art in research on operations in financial services. We start by highlighting a number of specific operational features that differentiate financial services from other service industries, and discuss how these features affect the modeling of financial services. We then consider in more detail the various different research areas in financial services, namely systems design, performance analysis and productivity, forecasting, inventory and cash management, waiting line analysis for capacity planning, personnel scheduling, operational risk management, and pricing and revenue management. In the last section, we describe the most promising research directions for the near future.
Strategic decisions to invest in new equipment are critical not only because of the large initial capital costs incurred but even more importantly because they affect future unit production costs, revenues, and the ability of the firm to perform operations that were not possible earlier. Thus these decisions determine the very competitiveness of the firm. Further, decisions regarding the choice of technology are very expensive to correct if incorrect decisions are identified. These decisions have become increasingly urgent and complex because the state of the art in technology is changing rapidly. However, many models available for evaluating these decisions are either too complex and inefficient or too restrictive in the number, types, and the way appearance of future technologies is modeled. This research attempts to relax some of these restrictions using forecast horizon procedures to model capital investment decisions where any number of technologies may appear in the future with purchase costs and revenues that may vary over time. The appearance of these future technologies are considered uncertain with probabilities that may also vary with time. However, we assume that the order in which they appear is sequential, much like the different generations of microchips for microcomputers. We develop a new approach using nonunique terminal rewards to solve a dynamic programming model of the problem by introducing "converse" difference functions and present an algorithm that is both simple and efficient. Despite the increase in state space from the use of "converse" functions, we show that the computational burden of the algorithm does not increase. Numerical examples are given to illustrate our algorithm. Sensitivity of the optimal decision to changes in probabilities, costs, and revenues are also discussed.strategic investment decisions, equipment replacement, technological change, nonstationary forecasts and costs, forecast horizons
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