The purpose of the study is to reveal whether the preconscious messages which are given as social messages to teaching staff, will cause any change in their physical activity habits. And to suggest social marketing strategies which are required to be developed in that direction. The mixed research method and triangulation  model were both used in the study. The teaching staff of AİBÜ Gölköy Campus were the main mass and the study was conducted around 15th January 2015- 25th May 2015. Convenience sampling method was utilized from non-random sampling methods. According to findings of mix research, “both experimental and control groups had awareness on physical activity and they were both affected to valuate themselves on physical activity levels” were concluded. Beside these, another major conclusion was; the preconscious messages which are given to affect control groups’ physical activity habits had negative impact on control group. ÖzetÇalışmanın amacı, öğretim elemanlarına sosyal mesaj olarak verilen bilinç öncesi mesajların fiziksel aktivite alışkanlıkları üzerinde değişim yaratıp yaratmayacağını ortaya koymak, bu yönde gerekli sosyal pazarlama stratejilerinin geliştirilmesinde önerilerde bulunmaktır. Araştırmada, karma araştırma yöntemi ve çeşitleme modelinden yararlanılmıştır. Araştırmada tesadüfi olmayan örnekleme yöntemlerinden, kolayda örnekleme yöntemi kullanılmıştır. Araştırma AİBÜ Gölköy Yerleşkesi’nde 15 Ocak 2015-25 Mayıs 2015 tarihlerinde yürütülmüştür. Uygulanan karma araştırma yöntemi sonucunda hem deney, hem kontrol grubu için fiziksel aktivite konusunda farkındalık ve katılımcıların kendilerini fiziksel aktivite düzeyleri konusunda değerlendirmeleri açısından etki yarattığı sonucuna ulaşılmıştır. Önemli bir diğer sonuç da bilinç öncesi mesajların fiziksel aktivite alışkanlığını etkileme boyutunda deney grubu üzerinde negatif etki yarattığıdır.

The purpose of the study is to investigate the effect of spiritual well-being on materialism, to contribute the marketing literature and to create awareness to marketing practitioners in developing marketing strategies. The research was conducted on 1243 people 18 and upper age, living in Turkey. Data was collected by online survey in 2018. Data tool has two dimensions; the first scale which includes three sub-dimensions (transcendence, harmony with nature and anomie) was used to measure spiritual well-being -scale's validity and reliability were done by Ekşi and Kardaş (2017)-. And the second scale was used to measure materialism -scale's validity and reliability was done by Richins (2004) and the Turkish translation was done by Tiltay (2014)-. The first dimension which measures the spiritual well-being (29 expressions) total Cronbach alpha coefficient is 0,890. The second dimension which measures the materialism (6 expressions) total Cronbach alpha coefficient is 0,767. The results indicate that the spiritual well-being explain the materialistic attitudes significantly but at a low level. Transcendence and Anomie, which are the sub-dimensions of spiritual well-being, have positive relations -not negative- with materialistic attitudes opposite to expectations is another result of study. Especially the anomie is found as the most powerful sub-dimension that explains materialistic attitudes. Harmony with nature, another sub-dimension of spiritual well-being, is found to have no significant relation with materialistic attitudes.

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