Entrepreneurial intentions are formed from a series of variable causes such as the personal attractiveness of entrepreneurs, formed by entrepreneurship skills, the attitude of entrepreneurs formed by tradition, comfort, security, virtue values and self-entrepreneurial concepts. In this study will examine further the variables that shape a woman's intention in entrepreneurship. This study will examine personal attractiveness variables, entrepreneurial attitudes and selfconcept of a woman's intention in entrepreneurship conducted in several small and medium-sized businesses in Indonesia. The methods of this study using descriptive method and quantitative approach. The results show that there is a positive influence on each variable studied on women's entrepreneurial intentions. The results of this study are expected to provide a real picture of the dominant variables in influencing entrepreneurial intentions for women. Keywords-personal attraction (self efficacy); entrepreneurial attitude (entrepreneur attitude);