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Student engagement undoubtedly deserves attention and time of lecturers and researchers. This paper aims to showcase how to increase the engagement of international marketing students with a simple, technology-enhanced course addition based on an online bulletin board (Padlet) collaboration between two universities in different continents.This conceptual paper provides (a) for other educators a case study, detailing the efficient collaboration of two lecturers in different universities for a joint course design; and (b) for researchers some initial data of increased student engagement.

Many studies have made claims for the positive effects of multimedia in education; however, there is a lack of systematic and comparable research, especially when it comes to video tutorials. This study evaluates the use and benefits of short screencast video tutorials, produced with Camtasia and published on YouTube, in preparing students for research-based writing assignments. The study employs a multi-method research design, comprising an analysis of video-tutorial viewership data from YouTube and a student questionnaire on the perceived benefits of these video tutorials. The data on how the tutorials are used, as well as the questionnaire responses, enable us to highlight which aspects of these tutorials positively affect the learning process, and importantly, how such tutorials should be adapted to be more useful. Findings indicate that the use of such tutorials is more dependent on the type of information included (e.g., theory, instructions or examples), than their length (within the range of three to six minutes). Additionally, novice, introductory-level students appear to have received greater benefit from the tutorials than students with some previous academic writing experience.