Women’s predominant role in agritourism expands their also significant involvement in agriculture and rural development. Yet, when measured in economic terms, women in agritourism appear to be less successful than men. We argue that economic earnings are a limited measure of success, as women value their accomplishments in a comprehensive and distinctive sense. To better understand women’s success in agritourism, we conducted a study addressing limitations in methodologies and scope of the existing scholarship. Framed within feminist and emic approaches, we used a combination of qualitative methods of inquiry (open-ended interviews, mini focus groups, nominal group exercises) to generate data from 20 female agritourism entrepreneurs in North Carolina (USA). Findings show women in agritourism define success through nine distinct themes, four of which are newly emerging (ensuring customer satisfaction, being constantly on the move, pursuing happiness, perpetuating the family farm). Participants also identified seven opportunities that they perceive contribute to their self-defined success. Our study adds to the scholarship and practice of gender in agritourism by expanding the economic definition of entrepreneurial success. In doing so, we provide managerial and policy intelligence that can be used to stimulate rural development.

The D (dissemination) phase of the ESID model has been often overlooked in our efforts to create innovative and widespread social change. The process of replicating successful social innovations is both a prerequisite for dissemination (in order to assess the consistency of effects) and an obvious outcome of a successful dissemination effort. Fidelity, the extent to which a replicated program is implemented in a manner consistent with the original program model, is an important dimension of replication. This study was designed to provide empirical data related to three questions. Can complex social programs be implemented with fidelity? How much fidelity is appropriate or desired? What are the organizational dynamics of adoption with fidelity? Data were collected from grantees of a national replication initiative funded by the Center for Substance Abuse Prevention. Data suggest that high fidelity can be achieved, at least in the context in which programs are mandated to do so as part of the funding agreement and are given technical assistance in achieving fidelity. Secondly, programs perceived high fidelity as having positive effects on the program and its participants, a finding consistent with a limited assessment of the relationship of program outcomes and fidelity. Finally, much was learned about the human and organizational dynamics of replicating with fidelity. Implications for policy and direction regarding replication are discussed.

No abstract

No abstract