Menu interfaces often arrange options into semantic groups. This semantic structure is then usually conveyed to the user by supplementary visual grouping cues. We investigate whether these visual grouping cues actually help users locate items in menus faster, and whether there is potential for these powerful grouping cues to impede search when used inappropriately. Thirty-six participants performed known-item searches of word menus. These menus differed along three dimensions: (1) whether visual grouping cues were used, (2) whether items were semantically organized, and (3) the number of items belonging to each semantic group. Results show that the usefulness of visual grouping entirely depends on the underlying semantic structure of the menu. When menus were semantically organized, having visual grouping cues delineate the boundaries between large semantic groups resulted in the fastest search times. But when semantically unrelated items were visually grouped together, participants took far longer to locate targets. Menu designers should therefore take great care to avoid visually grouping semantically unrelated items as this has the potential to hinder menu interactions.

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