BACKGROUND: This article bridges the gap between theory and practice and elaborates, for practitioners, how to convert the COVID-19 and other similar crises into opportunities for keeping their business on track for growth. It shows how movement to virtual modes of working, especially virtual teams, can help practitioners meet the current crisis effectively and also prepare for future crisis efficiently. OBJECTIVE: The objective of this article is to show how the concept of virtuality can help design practices which enable managers/practitioners in effectively managing necessary transitions to virtual work. METHODS: The article reviews and integrates essential literature on virtuality and virtual teams. It enumerates the benefits and challenges which accompany a sudden and necessary movement to virtual work in teams. Also used are the recently developed theoretical frameworks of teams as essential emergent states and its implications on virtual work. RESULTS: By distilling insights from past literature, the article advises managers on how to deal with the present and prepare for future disruptions. Usage of overarching frameworks rather than industry/work specific literature enables managers to move away from specific recommendations and focus on general characteristics for wider impact. CONCLUSIONS: The article demonstrates how organizations can meet disruptive challenges successfully and also prepare for future challenges sustainably using virtuality as a starting point.

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