The application of wide band-gap power electronic devices brings more challenges to insulating packaging technology. Knowing the influence of applied voltage parameters on insulation performance is helpful to evaluate the insulation condition of electric power equipment. In this paper, the effect of repetitive square wave voltage duty cycle on the growth characteristics of electrical trees in epoxy resin was studied. The experimental results show that the square wave voltage duty cycle has a significant influence on treeing features. The electrical tree proportion initiation has shown a decreasing trend, and the shape of the electrical tree changes from pine-like to branch-like by increasing the duty cycles. The length and damaged area of electrical tree increased with the increase in the duty cycle up to 10% and then decrease by increasing the duty cycle higher than 30%. It indicates that a low duty cycle will enhance the electron injection and accumulate space charges and thus accelerate electrical tree development. Under short duty cycles, the electric field due to the shielding effect near the needle tip suppresses the electrical tree growth, which results in treeing growth stagnation. The obtained results are helpful to keep these parameters in mind during the design of epoxy-based insulation such high-voltage rotating machines and power electronic device packaging.