Producing an overview of innovative companies in a country is a challenging task. Traditionally, this is done by sending a questionnaire to a sample of companies. This approach, however, usually only focuses on large companies. We therefore investigated an alternative approach: determining if a company is innovative by studying the text on its website. For this task a model was developed based on the texts of the websites of companies included in the Community Innovation Survey of the Netherlands. The latter is a survey carried out every two years that focusses on the detection of innovative companies with 10 or more working persons. We found that the text-based model developed was able to reproduce the result from the Community Innovation Survey and was also able to detect innovative companies with less than 10 employees, such as startups. Model stability, model bias, the minimal number of words extracted from a website and companies without a website were found to be important issues in producing high quality results. How these issues were dealt with and the findings on the number of innovative companies with large and small numbers of employees are discussed in the paper.

Adaptive survey design has attracted great interest in recent years, but the number of case studies describing actual implementation is still thin. Reasons for this may be the gap between survey methodology and data collection, practical complications in differentiating effort across sample units and lack of flexibility of survey case management systems. Currently, adaptive survey design is a standard option in redesigns of person and household surveys at Statistics Netherlands and it has been implemented for the Dutch Health survey in 2018. In this article, the implementation of static adaptive survey designs is described and motivated with a focus on practical feasibility.

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