Tujuan dari penelitian ini adalah untuk menguji dan menganalisis pengaruh kualitas produk, persepsi harga dan citra merek terhadap kepuasan serta dampaknya pada loyalitas pelanggan pada koran Harian Suara Merdeka di Semarang. Pengujian dilakukan dengan menggunakan analisis regresi linier berganda dan analisis jalur. Hasil penelitian menunjukkan bahwa secara parsial kualitas produk, persepsi harga dan citra merek secara parsial berpengaruh positif signifikan terhadap kepuasan pelanggan. Citra merek dan kepuasan secara parsial berpengaruh positif signifikan terhadap loyalitas pelanggan. Temuan lainnya  menunjukkan bahwa kualitas produk dan persepsi harga tidak berpengaruh signifikan terhadap  loyalitas pelanggan. Sementara itu uji mediasi menunjukkan bahwa kepuasan memediasi  pengaruh kualitas produk terhadap loyalitas pelanggan. Kepuasan juga memediasi pengaruh persepsi harga terhadap loyalitas pelanggan namun tidak memediasi pengaruh citra merek terhadap loyalitas pelanggan. Kata Kunci:   Kualitas produk, Persepsi  harga, Citra merek, Kepuasan pelanggan  dan Loyalitas pelanggan.

This purpose of this study is to analyze the effect of motive, product quality, price perception and brand image toward buying decision process of Samsung smartphone. The population in this study were consumers who made a purchasing of Samsung smartphone in Semarang, Indonesia. The number of samples studied were as many as 100 people were selected as respondents using convenience sampling technique. Data collection methods used in this study was questionnaire filled out by respondents. The analysis method used in this study was multiple linear regression to examine the effect of motive, product quality and price perception toward buying decision process. The finding of this research showed that as partially motive, product quality, and price perception had a positive and significant effect toward buying decisions process, while brand image had no effect. Brand image had no effect toward buying decisions process, it indicates that respondents have a big reliance and good image to Samsung's smartphone so that they are not influenced by brand image in making buying decision process. It is become an interesting finding to test for the future research.

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This research is purposed to analyze the effect of FoMO to the conformity consumption behavior. Total samples used in this research is 150 respondents which comprised of 47 respondents with 5-7 times accessing social media and the rest of it more than 8 times accessing social media in a day. Using the convinience and purposive sampling technique, researcher gained 100%% response rate. All data are examined by multiple regression and provide significant effect of anxiety of isolation as the predictor of conformity consumption behavior.