This study investigated the rhyme-as-reason effect on new artificially created advertising slogans. Rhymes and non-rhymes were in Experiment 1 and 2 compared in a between-subjects design and in Experiment 3 in a within-subjects design. The quality of the form and content of the slogans was always evaluated by separate groups. In Experiment 1, we found a strong preference for rhyming slogans as opposed to their non-rhyming counterparts. Rhymes were rated as more likeable, more original, easier to remember, more suitable for campaigns, more persuasive and more trustworthy. In Experiment 2, social advertising messages were evaluated favorably in both rhyming and non-rhyming versions. However, when participants directly compared rhymes and non-rhymes on the same scale (Experiment 3), the difference between commercial and social advertising disappeared and for all slogans rhymes were clearly preferred to non-rhymes in terms of both form and content. A detailed analysis revealed that the rhymes scoring high on formal aspects were also favored in the questionnaire investigating content aspects.

This qualitative research aims to understand the sociocultural complexity and social representations of cancer in the occupied Palestinian territory. The researcher conducted 16 in-depth semi-structured individual interviews with Palestinians from the occupied Palestinian territory, using thematic analysis as a methodology and social representation theory as the theatrical framework. The findings revealed three main themes. The first theme is social representations of cancer and cancer treatments divided into four subthemes: (1.1) manifestations of dilemmatic indeterminacy and vagueness. The second subtheme (1.2) refers to social representations of cancer in close proximity with death. The third subtheme (1.3) is constituted by metaphorical social representations of cancer, and the fourth (1.4) refers to social representations of cancer. The second theme is the paradoxical social representations of cancer patients as divided into three subthemes: (2.1) pity-based societal responses, (2.2) manifestations of stigma, and (2.3) cancer rumors, a form of collective sense-making. The third theme, religious discourses and social representations of cancer, is divided into three subthemes: (3.1) cancer as predestined by the will of God, (3.2) cancer as a punishment or a trial,

Musical terms like 'polyphony' are often applied in psychology and other disciplines in a more or less metaphorical way. However, this article investigates how polyphony can be applied in a non-metaphorical manner, i.e. in the same way, as it is understood in musicology. The fundamental hypothesis is that music represents a basic capacity of the human mind, and that this has impact on other human capacities, like language. If so, this should be traceable in different ways in different cultures. To investigate this, 'implicit polyphony' is launched as a term that refers to music, which is melodic, but at the same time reveals a more or less hidden polyphonic structure. This musical phenomenon is demonstrated by examples from Bach and Ravel. It is demonstrated that polyphony is at the core of music, not only in Western classical music, but also African and other ethnical music. Implicit polyphony defined as two voices condensed into one is also found in Norwegian Sámi music. The latter leads to a conclusion, which says that continuity in music is related to verticality. Investigations in linguistics show that the oral use of language is highly comparable with implicit polyphony in music. The same is modernistic literature where the aim has been to turn language into music, as in parts of James Joyce's novel Ulysses. By bringing in examples of lexical and conceptual blending, the final conclusion is that 'implicit polyphony' may serve as a tool for understanding the complexity in human thinking and culture.

This paper questions to what extent borders are to be understood from a philosophical or a psychological perspective. This is done by investigating the distinction between philosophy and psychology that comes up as a result of Immanuel Kant's investigation of the pure reason. Ontology is found as a demarcation criterion between the two fields in the sense that it is of crucial importance in philosophy, but not of certain interest from a psychological point of view. An investigation of three assumptions in the perspective of affective loading follows this up, which confirms the efficiency of borders in psychological meaning production.

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