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−The article considers the main methods used for evaluating the products competitiveness. Among the considered approaches the authors have chosen the methodology that assumes a comprehensive evaluation of the products competitiveness of the regional dairy product subcomplex using an integral index. The authors have proved that the enterprises necessity to strive for financial stability of activities requires constant study of changes in the dairy industry development, theoretical substantiation of the main factors determining the dairy products competitiveness and developing ways and means to increase it on this basis. The considered methodology has been approved on the example of the dairy product subcomplex of Kirov region. It has been found out that the most competitive product is dairy products of the PLC "Kirov Dairy Plant" in terms of relation to the products of the Kirov region enterprises, since these products have the highest integral index of competitiveness. The authors have come to the conclusion that the considered methodology can be used successfully for evaluating the products competitiveness of the dairy product subcomplex of any region.

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Purpose: The purpose of this paper is identifying the specifics of formation of company management digital system which takes into account transformation of the elements of external and internal "digital contour" of company; factors that influence the level of company's digital maturity and creation of a special "digital field", which distributes the centers of responsibility of company's digital transformation.Design/Methodology/Approach: The methodology of this research is a synthesis of scientific and practical view at the problem of industrial companies' digital transformation.Results: The paper studies the preconditions of using the elements of digital transformation for increasing the industrial companies' effectiveness. The authors distinguish and formulate the specifics of transformation of the production processes' management system under the influence of digital transformation. The main provisions of methodological substantiation of the transformation of the production and organizational structures of an industrial company are determined, which envisages using the system of distinguishing structural departments as separate centers of financial and production responsibility, which interact with each other with the help of "smart contracts". The importance of using smart contracts, which allow for self-regulation of production and managerial business processes of economic subjects is proved. Stages of digital transformation of industrial companies' effectiveness are offered: identification of the level of company's digital maturity; determination and development of the tools for implementing company's digital transformation; evaluation of effectiveness of the transforming actions, aimed at digital transformation of an economic subject.Conclusions/Recommendations: The authors develop the conceptual foundations of digital transformation of a system of company management with division into centers of digital responsibility and formulate and offer recommendations for formation and development of company's activities' "digital field".