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The article actualizes the importance of communication support for the process of efficient use of regional innovative subsystems in the conditions of insufficient development of this problem in the economic literature. The necessity of creating a communication support mechanism within a regional innovation subsystem is substantiated, its essence, the principles of construction, as an element of the regional innovation subsystem functioning control are revealed. The scheme of interaction of information and analytical functions of the regional mechanism of communication support of the innovation system of the region is described. The service nature of the participation of elements of the communication support mechanism in the management of innovative processes in the region, as a component of the regional development pole, is determined.

The paper offers a look at the professional orientation of students in schools and universities as the main factor of motivation of young professionals. The results of the study among high school students (64 votes) and university students (47 votes) are presented. Identified key sources of information that help them make a decision to choose a profession, determinate assessments of understanding of their future profession, and changes in preferences over time. A half of students have problems with career orientation.