The focus of the article is on the problems of ethical regulation of professional activities of an HR manager. The purpose of the article is to explicate the ethical principles and norms of the professional activity of a personnel management specialist through the analysis of the ethical codes of HRM. Professional processes in personnel management are considered in the broad context of ethical transformations in the economy and the industrial revolution 4.0 / 5.0, including through an appeal to the phenomenon of new ethics, which causes serious changes in the value bases of business processes. Conflicts and difficulties are identified in theoretical research, real practices of moral and value regulation in professional HRM communities. The article presents the results of a theoretical study of the topic: the definition of the category "ethical code of the profession" is given, its components are shown, and possible grounds for the typology of ethical codes are highlighted. Based on the analysis of the codes of professional associations (AHRI, CIPD, CPHR, SHRM), the regulatory principles and norms that organize the activities of HRM are explicated; the conclusion is made about the value of ethical codes as a form of recognition of the dignity and reputation of the profession associated with human resource management. The semantic core of the HRM Code of Ethics is: its structure (built around the principles of professional ethics, articulates a system of requirements and norms, designates the area of responsibility); the principle of professionalism as the core of the ethical regulation of professional relations in personnel management (high competence combined with responsibility); the values of the first order (honesty, justice, legality, confidentiality, inclusiveness and tolerance) are highlighted, their connection with the processes of ethical transformation of the information society is shown.

The article deals with the current situation in the field of ethical regulation of economic relations. The author shows that interest in the ethical regulation of the economy increases during the transitional historical periods, which are characterized by a fundamental transformation of all aspects of societys life, both the formation of capitalism and the formation of Industry 4.0. The idea of replenishing ethical standards in the field of professional labor activity is substantiated on the open data of sociological research, the theoretical separation of market and ethical thinking, the contraction of the sphere of pure ethical regulation (М. Sandel). It is expressed in the transition from the recognition ethics to the trust ethics, the latter goes beyond the boundaries of interpersonal relations, forming a culture of institutional trust. Modern practices of ethical codification of companies activities are greatly influenced by the problems of the value dimension of digitalization, automation, artificial intelligence, green economy, inclusion in the business culture of organizations.

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