The quality of life of the urban population of the working-age population (Internet users) of the Sverdlovsk region aged 16 to 60 years was studied using the WHOQOL-BREF standardized questionnaire (Russian version) and the author's questionnaire in June-July 2021. The study showed that the average subjective final assessment of quality of life was 69.1% (standard deviation 10.3%). The quality of life is closely related to the commitment to a healthy lifestyle. Adherence to a healthy lifestyle, in turn, depends on age. The indicator for assessing the quality of life of the population is comparable to the regional ones obtained in other studies.

Aim to study the expert opinion of Chief Physicians of city polyclinics on the issue of motivation to healthy lifestyle, in order to find the most effective methods for managing health risk factors. Material and methods.Using a guide developed according to the method of M. Castillo-Montoya (2016), an anonymous semi-formalized interviews were conducted with experts heads of medical organizations that include an adult polyclinic. The expert criterion was 7 years and more of management experience. Results.The main motives for lifestyle changes were the fear of disability, impotency (men), an inability to lead a normal lifestyle (71.4% of respondents). We observed the need to involve nurses and non-medical personnel in the activities on patients motivation for healthy lifestyle to help doctors (75% of cases). All respondents rated the low efficiency of health centers for people who have no developed diseases or relatively healthy people.