The article highlights the opportunities for the development of local lore and ecological tourism in the Kharkiv region. A brief description of the most significant historical and cultural monuments and objects of ecological tourism in the region is considered and given. Proposals for system planning and route selection algorithms are offered. The conditions for the construction of ecotourism routes have been determined. The structure of the system of selection of objects for inclusion in the plan of the ecotourism route is defined and presented in a graphic form. An algorithm for planning a tourist trip on an ecotourism route has been developed.