Teachers, according to the Javanese’s views, are those having a respectable position because they become the reference and role model for the Javanese. A teacher is considerably responsible for all students’ behaviors, both in and outside the classroom. In this digital era, this condition has shifted due to the occurrence of socio-anthropological changes in society. Although teachers’ identity shifts, they are still crucial in transferring values during the learning process. This study aimed to comprehensively find out how the reconstruction of teacher’s identity was carried out in socio-anthropologically changing situations among the Javanese, derived from 30 respondents. Qualitative research was then used in this study using the ethnographic method, and the subject of the research was Javanese. Data collection was performed through interviews using a purposive selection of respondents. Analysis techniques comprised of data collection, data selection, data presentation, and conclusion. As a result, it was found that, in the context of the Javanese, socio-anthropology in modern technology had affected the meaning of the teacher’s identity. Although the Javanese considered teachers as an ordinary profession and had the same level with other professions, the Javanese still held that teacher was an honorable profession and it deserved to be appreciated since the presence of a teacher could improve students’ knowledge.

The objectives of this research are: 1) to find out the public relation management in building the image of MTs “Andalusia” Boarding School Banjarnegara, 2) to find out the strategy of MTs “Andalusia” Boarding School in building the institution image. The approach used was qualitative and the type of research was descriptive qualitative. The subject of the research was the Leader of the Institution “Andalusia” Banjarnegara, the Headmaster, the employee/ school operator, the teachers/ academic advisors of the classes, the students, the parents/ the guardians of the students, and the people in the environment of MTs “Andalusia” Boarding School Banjarnegara. The data collecting techniques were interview, observation, and documentation. The data analyses used were data reduction, presentation, and conclusion drawing. From the data analyses, the research results are: 1) MTs “Andalusia” Boarding School Banjarnegara has carried out the function of public relation management well even though there has not been the division of public relation in the structure of the organization, 2) The public relation activity is carried out by all civitas academia in MTs “Andalusia” Boarding School Banjarnegara by the management including planning, organizing, implementation, and controlling the public relation activity well, 3) MTs “Andalusia” Boarding School Banjarnegara is building the image of the institution as in the fact by focusing the achievements of the school along with the quality improvement, 4) The efforts of MTs “Andalusia” Boarding School Banjarnegara in building the image of the institution include the activity of the opinion building, the school publication, and the education marketing.