AbstrakTujuan penelitian ini adalah untuk menganalisis faktor-faktor yang berpengaruh bagi konsumen dalam membuat keputusan pembelian. Variabel independen terdiri dari Harga (X1), Kualitas Produk (X2) dan Citra Merek (X3). Variabel dependen adalah Keputusan Pembelian motor Honda Beat di Samarinda. Sampel berjumlah 78 responden yang diambil menggunakan teknik Insidental Sampling. Analisis yang digunakan adalah analisis regresi berganda, hasilnya yaitu Y = 9.619 + 0,255X1+ 0,068X2+ 0,179X3. Berdasarkan Uji F dan Uji t, hasil yang diperoleh bahwa variable Harga, Kualitas Produk dan citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian. Dalam penelitian ini diperoleh nilai koefisien determinasi (R 2 ) sebesar 0,208 artinya model koefisien determinasi bagus. Hal ini menunjukkan bahwa 20,80% keputusan pembelian konsumen terhadap motor Honda Beat di Samarinda dipengaruhi oleh variasi dari ketiga variable independen yaitu atribut produk, harga dan citra merek. Sedangkan sisanya 79,20% dipengaruhi oleh variabel-variabel lainnya yang tidak diteliti. Kata Kunci: Harga; kualitas produk; citra merek; keputusan pembelian The influence of price of product quality and brand image of brand image on motor purchasing decision Abstract The purpose of this research was to analyze the factors that have influences toward consumers in the making of purchasing decision. The independent variables of this research consist of Price (X1), Product Quality (X2) and Brand Image (X3). Dependent variable is Purchase Decision of Honda

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Abstract                The aim of this paper is to find out the effect of service quality on e-trust, service quality on e-loyalty, e-trust on e-satisfaction, and e-trust on e-loyalty. This research is an explanatory research. The sample includes 100 Consuments of Shopee Marketplace in East Kalimanta. The sample is gathered by using purposive sampling technique. This study was a quantitative approach and data were analyzed using PLS (Partial Least Square). The unit of level analysis is consument of Shopee in 10 regional or city in East Kalimantan. The results showed a significant effect of service quality on e-satisfaction, service quality significantly affects on e-loyalty, e-trust has significant effect on e-satisfaction e-trust significantly affects on e-loyalty.     Keywords: Service Quality, E-Trust, E-Satisfaction, E-Loyalty, Shopee Abstrak *) Penulis Korespondensi: rufina.praditha@gmail.com             Penelitian ini bertujuan untuk mengetahui pengaruh service quality terhadap e-trust, pengaruh service quality terhadap e-loyalty, pengaruh e-trust terhadap e-satisfaction, pengaruh e-trust terhadap e-loyalty. Jenis penelitian ini adalah penelitian explanatory. Sampel penelitian adalah 100 Konsumen marketplace Shopee di Kalimantan Timur. Sampel yang dikumpulkan menggunakan teknik purposive sampling. Penelitian ini bersifat kuantitatif dan menggunakan alat analisis PLS (Partial Least Square). Level unit analisis penelitian ini adalah konsumen Shopee di 10 Kabupaten atau Kota di Kalimantan Timur. Hasil penelitian menunjukkan bahwa service quality berpengaruh secara signifikan terhadap e-trust, service quality berpengaruh secara signifikan terhadap e-loyalty, e-trust berpengaruh secara signifikan terhadap e-satisfaction,  e-trust berpengaruh secara signifikan terhadap e-loyalty.   Kata Kunci: Kualitas Pelayanan, E-Kepercayaan, E-Kepuasan, E-Kepercayaan, Shopee

<p align="center"><strong>Abstract</strong></p><p>The purpose of this research is to know: (1) influence of brand image to brand love (2) influence of brand personality to brand love, (3) influence of brand experience to brand love (4) influence of brand image to brand loyalty (5) influence of brandexperience to brand loyalty, (6) the influence of brand love on brand loyalty. This research was conducted using a sample of 131 people and data are taken by giving respondents structural questionaires. In terms of data analysis, this research used Partial Least Square (PLS)<strong> </strong></p>

The purpose of this study was to analyze the effect of customer relationship management and service quality on customer satisfaction and loyalty of advertising media companies in Samarinda. The population in this study were customers of advertising media companies in Samarinda. Using accidental sampling, the sample in this study was 100 respondents. The analysis in this study is path analysis with the SPSS program. The results showed that CRM has a positive and significant effect on customer satisfaction, CRM has a positive and significant effect on customer loyalty, service quality has a positive and significant effect on customer satisfaction, service quality has a positive and significant effect on customer loyalty in advertising media in Samarinda city.