Richard Swedberg, well known for his work in economic sociology 2 and one of the doyens of the rising movement in analytical sociology 3 , offers the reader a pessimistic view of the current state-of-the-art about sociological theorizing. Indeed, compared to empirical methods or other sciences such as cognitive science, sociological theory has advanced little over the last decades. The prognosis is simple: students and researchers are taught theories but cannot theorize. If this is the case, then what is to be done? What does 'theorizing' mean exactly?In an earlier publication, The Art of Social Theory 4 , Swedberg attempted to provide an overview of the state of theorising in social sciences and offered practical tips and techniques for initiating theorizing. Here he strikes a second time and deepens the investigation of the topic with the ambitious Theorizing in Social Science, the Context of Discovery. The book, as the subtitle explicitly indicates, focuses on the context in which creativity is primarily what matters when a theory is devised. Grounding his argument upon the work of the forefathers of sociology such as Weber, Popper, and Durkheim, Swedberg punctures the myth of logical and rational thinking, arguing that the process of theorising is imperfect, and in which creativity, inspiration and intuition play a 1 The book reviewers are currently enrolled in the Ph.D. program at the