Issues regarding green restaurants have received significant scholarly and practitioner attention in the last decade, particularly concerning why consumers adopt green restaurants. Although several reviews exist on green hospitality, a comprehensive review of the literature on consumers' green restaurant adoption is currently lacking.The following systematic literature review examines 50 research studies published on the consumer adoption of green restaurant services to address this gap accordingly. Through a detailed content analysis, the research profile and thematic analysis are presented. The review further identifies four key thematic foci: (a) consumer behavior variables studied, (b) antecedents internal to the consumer, (c) antecedents due to the perception of external factors, and (d) moderators. Limitations and gaps from each of the themes are offered with potential future research questions. The novelty of the review lies in the development of a "green restaurant adoption research framework" that cuts across multiple theoretical perspectives to summarize why consumers adopt green restaurant services.
The current study utilises the time-tested systematic literature review (SLR) method to identify and analyse 76 studies addressing the consumer adoption of green hotels.The results of the research profile analysis show that the literature on consumers' adoption and consumption of green hotel products and services is expanding and gaining more recognition from researchers working in Asian contexts, particularly China, Taiwan and India. Moreover, the qualitative thematic analysis yields four key themes, (a) consumer behaviour variables addressed, (b) antecedents and mediators of green hotel adoption, (c) moderators of the relationship and (d) methodological considerations, for which limitations and future research directions are identified accordingly. The main novelty of the study lies in the development of a unified framework of consumer adoption and consumption of green hotel products and services that calls for a multitheoretic examination of the issue. This review is among the first to consolidate the growing literature on consumer adoption and consumption of green hotel products and services.
This study, at the intersection of gender, entrepreneurship and innovation, investigates the impact of women leadership (vis-a-vis men) on innovation by SMEs in an emerging economy context. Drawing from the institution-based view, we examine the moderating role of regional formal institutions and informal gender norms on the innovativeness of women-led SMEs in India. Using data obtained from the World Bank Enterprise Survey and World Value Survey, and deploying the Poisson regression method, we find that, overall, women-led SMEs perform better than men-led SMEs in innovation breadth. Interestingly, the regional formal institutional quality negatively moderates the relationship between having a female entrepreneur and firm innovation breadth. In addition, regional gender role expectations act as a positive moderator between having a female entrepreneur and firm innovation breadth. Further, the increase in innovation breadth under unfavourable formal institutional quality and informal gender norms is larger for non-technological innovation than for technological innovation.
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