The economy is not keeping pace with the increasing speed of technological evolution. The inadequacy of the current system of education is a possible reason for this. Evolution forces us to produce experts for tasks and businesses which do not yet exist, to teach them technologies which have not yet been devised. The best way to produce experts is to accentuate the learner's best abilities and skills, assess the learner's potential and develop it further. We badly need revolutionary methods to facilitate intelligent personalization of study processes and approaches to make innovative education content more attractive and motivational for the learner. Advanced information management services and platforms play a valuable role in education process development, enabling new generations of students and education-related content providers to create, share, search, combine and deliver reliable and competent information. Earlier learner involvement in study content co-creation or personalization processes might dramatically increase student motivation and speed up the study process. Like any other products or services, e-Learning services need marketing to attract customers and make them a valuable source. To achieve a vision of ubiquitous knowledge, the next generation of innovative education environments will apply the achievements of the Open Data initiative and move towards learner-driven society-oriented systems. Therefore, this paper touches on different aspects of co-creative innovative education environment and correspondent e-Learning marketing strategies.