The research contains the current attitude of employee and employer to remote work. The number of employees who switched offi ce work to remote work will increase every year. The reason is that remote work allows to reduce production costs, hire the most qualifi ed workers from diff erent regions and take individual characteristics of a person into consideration. This research is relevant because according to a research by Hays in Russia, ninety percent of offi ce workers would like to work remotely in the future. However, this mode of operation is not possible in all areas of professional activity. Moreover, the expectations of employees may not coincide with reality, because remote work has not only advantages but also disadvantages. The purpose of research is to determine which professions workers wanted and could work in remote access mode and whether the applicants’ expectations of working in remote access mode meet the proposals of employers.

The article reveals the essence of the concepts of " active digital footprint", "passive digital footprint" and "digital shadow" of a person and organization, as well as their components and interconnection. In the essay, the authors substantiated the importance of a conscious approach to the formation of a digital footprint of an organization and its employees. It also describes how an employee’s digital footprint affects a company's digital footprint and it’s brand. We mentioned organizations that create or track the digital footprint of other organizations and described the principles of their actions. We gave recommendations that are aimed at creating a positive digital footprint of educational organizations through the management of the digital footprint of employees. The recommendations were developed based on the analysis of the digital footprint and digital shadow of the State University of Management, which is actively working on its image.