Nyambai culture is one of the cultures infatuated by the Saibatin indigenous people in the West Coast region of Lampung. As a culture The coastal culture attracts many influences from outside, it were especially influenced by Chinese, Arabic and Dutch cultures. This research reveals how to understand the relation of the concept of function, form and meaning of flogging culture to indigenous peoples living in coastal areas. The purpose of this study was to find out about the extent to which the Nyambai culture could influence the pattern of people life in the coastal areas. This study uses a structuralism approach to express the phenomenon of the relation of the concept of Nyambai cultural functions. The type of research and approach used is descriptive qualitative, which describes each cultural phenomenon that is directly related to the culture of society. The data collection technique is done through observation, interviews, and document studies. The findings of this study indicate that, the function, form, and meaning of the flogging culture implicitly or explicitly influence the pattern of human action in everyday life, maintaining the relationship between humans and God, with nature, and with each other. As a form of cultural acculturation, Nyambai is a new identity for art forms in the Coastal region.