Purpose: this article is aimed at identifying the economic effects arising out of the integration of companies within the framework of the digital business ecosystem.Methods: the article is based on the concept of the evolution of organizational systems in the context of the ecosystem approach, as well as on the provisions of the economic theory of network effects. The main methods of scientific research are represented by the structural- logical, bibliographic, computational-constructive and graphic method.Results: the review of current publications related to the issue being considered showed that in the era of the Internet and digital technologies, the main factor of economic benefit is the network effect or the demand scale effect, as well as the fact that a new source of competitive advantage and market dominance pertains to the ecosystem of users. It is revealed that the strategy of unification within the framework of digital business ecosystem allows companies to provide additional value for customers and meet the utmost number of their needs. Due to the analysis presented in this research, other economic effects, as well as the risks of integration strategies with the digital business ecosystem based on the example of the market of mobile applications designed to pay for fuel in Russia have been identified.Сonclusions and Relevance: currently, companies are increasingly adopting an ecosystem-oriented format of work when creating their business models, which allows them to scale their business at low cost and minimal investments, enter new markets, increase the customer's lifecycle and gain additional profit. Digital technologies bring the participants of business ecosystems to a new level of interaction thus leading to the reduction of barriers which prevent the synergetic effects from partner integration. The empirical analysis in the study also exposed potential risks of cooperation with the digital business ecosystem, as well as an alternative way of the organization's development strategy, which allows creating its own digital ecosystem in the future. The results have been tested in the process of improving the integration strategies of the company "Benzuber" and despite the fact that the analysis has a number of limitations, the findings might have practical implications for optimizing the development strategies of other companies.

Currently, increased competition in all industries encourages enterprises to look for new ways to improve their competitiveness. Today, in the conditions of the digital economy, digital transformation, implying the introduction of modern technologies into all business processes, can become a key tool that allows you to quickly adapt to changes in market conditions. In this study, on the basis of regression analysis, the factors contributing to the success of the introduction of digital technologies at industrial enterprises in Russia, as well as the barriers that arise in the way of their digital transformation, are identified.

В последние десятилетия в мировой экономике происходят значительные структурные изменения, связанные с активным внедрением в торговлю и производство цифровых технологий. На глобальном уровне развитие этих технологий привело к сквозной цифровизации всех этапов создания стоимости: начиная от разработки и процесса производства и заканчивая его сбытом, логистикой и обслуживанием. Целью исследования является анализ перспектив повышения эффективности и расширения участия российских компаний в глобальных цепочках добавленной стоимости в эпоху развития цифровых технологий. На основе анализа классических и современных подходов к определению добавленной стоимости рассмотрен процесс становления и развития концепции цепочек добавленной стоимости. Дана оценка специфики участия России в глобальных цепочках добавленной стоимости с помощью индексов и баз данных Всемирной торговой организации (WTO), Организации экономического сотрудничества и развития (OECD) и др. Проведен анализ мировых тенденций внедрения технологий Индустрии 4.0 и цифровой трансформации компаний различных отраслей экономики. Описаны цифровые технологии, преобразующие процесс создания стоимости, и на основе данных аналитических отчетов проанализирован процесс их внедрения компаниями различных отраслей российской экономики. В заключении обозначен ряд проблем на пути цифровой трансформации отечественных компаний, решение которых позволит улучшить их позиции в глобальных цепочках добавленной стоимости в условиях цифровизации экономики.