Representation is the main skill needed by someone in the process of solving problems, especially mathematical literacy problems. Thus this paper aimed to describe the process and results of developing mathematical literacy problems that are valid, practical, and have the potential effect on students’ representation. In developing problems, researchers used design research with development study type. The problems was developed with a formative evaluation consisting of self evaluation, one to one, expert review, small group, and field test involving 2 experts from mathematical literacy experts, and 36 first-year students. The results of the study showed the problems developed to meet valid and practical criteria based on one to one results analysis, expert reviews, and small group. Furthermore, the problems developed also have potential effects based on a field test analysis that showed students were empowered in generating representations in solving problems.