The article is devoted to the assessment of the network community as a collective subject, as a group of interconnected and interdependent persons performing joint activities. According to the main research hypothesis, various forms of group subjectness, which determine its readiness for joint activities, are manifested in the discourse of the network community. Discourse constitutes a network community, mediates the interaction of its participants, represents ideas about the world, values, relationships, attitudes, sets patterns of behavior. A procedure is proposed for identifying discernible traces of the subjectness of a network community at various levels (lexical, semantic, content-analytical scales, etc.). The subjective structure of the network community is described based on experts' implicit representations. The revealed components of the subjectness of network communities are compared with the characteristics of the subjectness of offline social groups. It is shown that the structure of the subjectness of network communities for some components is similar to the structure of the characteristics of the subjectness of offline social groups: the discourse of the network community represents a discussion of joint activities, group norms, and values, problems of civic identity. The specificity of network communities' subjectness is revealed, which is manifested in the positive support of communication within the community, the identification and support of distinction between "us" and "them". Two models of the relationship between discursive features and the construct "subjectness" are compared: additive-cumulative and additive. The equivalence of models is established based on the discriminativeness and the level of consistency with expert evaluation by external criteria. activity and self-reflection. A fundamental characteristic of any community is communication, and the discursive paradigm of research involving the study of real communicative practice in various situations and socio-cultural contexts [9][10][11][12][13][14] seems to be the most suitable in this regard.A discourse of online communities is characterized by permanent publicity coupled with the intention to make a profitable self-presentation, while anonymous participation in group communication generates increased verbal aggression [15,16]. The material of news sites shows that the involvement of real people in online communication has a stronger influence on comments than the participation of non-personalized news service representatives under a site logo: the level of politeness and the desire for objectivity in comments increase [17]. It is emphasized that forums, where participants follow the norms of cooperative polite communication, are more meaningful. Under these conditions, the growth of knowledge, convergence of opposing views, reduction of the gap between attitudes, and behavior is demonstrated [18,19]. It is shown that some topics "attract" comments of one or another quality: health (healthcare) and crime-related problems raise ...

The article is devoted to the assessment of the network community as a collective subject, as a group of interconnected and interdependent persons performing joint activities. According to the main research hypothesis, various forms of group subjectness, which determine its readiness for joint activities, are manifested in the discourse of the network community. Discourse constitutes a network community, mediates the interaction of its participants, represents ideas about the world, values, relationships, attitudes, sets patterns of behavior. A procedure is proposed for identifying discernible traces of the subjectness of a network community at various levels (lexical, semantic, content-analytical scales, etc.). The subjective structure of the network community is described based on experts’ implicit representations. The revealed components of the subjectness of network communities are compared with the characteristics of the subjectness of offline social groups. It is shown that the structure of the subjectness of network communities for some components is similar to the structure of the characteristics of the subjectness of offline social groups: the discourse of the network community represents a discussion of joint activities, group norms and values, problems of civic identity. The specificity of network communities’ subjectness is revealed, which is manifested in the positive support of communication within the community, the identification and support of distinction between “us” and “them”. Two models of the relationship between discursive features and the construct “subjectness” are compared: additive-cumulative and additive. The equivalence of models is established based on the discriminativeness and the level of consistency with expert evaluation by external criteria.

The article presents the results of a study of movie preferences of a modern young viewer, their structure and connections with demographic variables and personality traits. A total of 205 individuals participated in the study. The six-factor structure of movie genre preferences was discovered. The commonality of the genres preferred permits us to speak of the selectivity and activity when the viewer wants to watch a movie. The connection we have found between movie preferences and personality traits, intelligence, and belief in a just world shows that people prefer the movies which correspond to their individual psychological peculiarities. There are differences by sex in movie preferences.