The europium titania materials, pyrochlore Eu2Ti2O7 and orthorhombic Eu2TiO5, were synthesized from a mixture of Eu2O3 and TiO2 using the solid‐state reaction method. The structural and optical properties of these titania materials were investigated using X‐ray diffraction analysis, photoluminescence (PL) analysis, PL excitation (PLE) spectroscopy, and diffuse reflectance spectroscopy. Temperature dependence of the PL intensity was measured between T = 20 and 450 K and analyzed on the basis of various theoretical models. A remarkable increase in the PL intensity with increasing T was observed in these titania materials at higher temperatures, above ~140 K, and well explained by a trap/reservoir model. Interestingly, a dramatic decrease in the electric‐dipole emission component relative to the magnetic‐dipole one was observed in Eu2Ti2O7 above T ~ 140 K. The schematic energy‐level diagram for Eu3+ in the Eu2Ti2O7 host was proposed for the sake of a better understanding of the PL and PLE processes in this type of phosphorescent material.
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