Our paper focuses on spatial and strategic questions in the field of retailing; thus, we approach the novel trends of retail trade from two directions: regional science approach and retail management\marketing consideration will be applied. In the first part of the paper space-related retail problems will be introduced. The "retail landscape" has dramatically changed in the last 2-3 decades. Here we will focus on new spaces and omnichannel marketing models. In this part the interrelations between spaces and retailing will be put in the focus. In the second part, built on the key findings of the previous chapter, we give an overview on space and disruptive technology influenced business models: we point out, how "spatial revolution" lead to changes in distribution, customer behavior, site optimization, and finally cause transformations in strategies of retailers.In the third part -after giving an overview on new spatial trends and models -we focus on new distributional and robot technology-related spatial questions in retail trade, that we call here "smart retailing". In the paper more important characteristics and changes of the "retail-space problem set" are highlighted and discussed. The article may contribute to a deeper understanding of spatial business and technology influenced strategies in the field of retail trade.
Customer experience is influenced by the total purchasing decision process starting at the need recognition and ending at the post-purchasing stage. The IT development of the retail industry provides an opportunity and at the same time forces retailers to implement multi-channel strategies and give their consumers the opportunity to use the channels that best suit their needs at a given time for an enhanced shopping experience. The purpose of the study was to examine how Hungarian respondents’ purchasing attitude influences channel usage preference (instore, online big- and small screen) at different stages of customer journey when purchasing high-value electronic devices. For this purpose, the paper first identified homogenous respondent groups based on purchasing attitude factors, then explored the differences in the channel preference patterns at different stages of the purchasing process in customer groups separated by purchasing attitude. The purchasing attitude was measured using Likert scale in 7 priori dimensions including need of physical touch, impulsiveness, innovativeness, price and brand consciousness, convenience, and shopping experience. The research analyses collected data by quantitative online survey of 415 domestic respondents. The examined sample showed web-rooming behavior pattern and the homogeneous groups identified based on the purchasing attitudes of our respondents differed significantly in their channel usage preferences.
Our paper gives an analytical evaluation of customer and retail responses to today's market-and nonmarket-related challenges. In the first part of the study, we deal with the classification of crises and review the international literature on the relationship between crises and consumption. We then focus on analyzing the effects of the COVID-19 pandemic and the war between Russia and Ukraine on trade and consumption. In the third main part of the study, we review the effects of the already mentioned crises on domestic trade and shopping behaviours. Finally, we examine the effects and new challenges of today's crises on retail strategies and identify the main areas that, with proper management, can make commercial companies "crisis-resistant". In the paper mixed methods (primary and secondary data collection and analyses) are used for reaching a best-possible insight into these fast-altering consumption and retail processes. Our novel findings can be categorized into consumption-related (demand-side) challenges and retailerrelated (supply-side) responses. In our research on consumption the impact of fear from infection, price sensitivity, age and some other factors on shopping behaviour are examined, along with shop-and delivery preferences based on online surveys conducted during the COVID-waves. In the supply-side analysis the possible retail measures and responses are summarized based on secondary data collection and analysis.
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