This research is aimed at analyzing the mediating role of leadership morality in the influence of organizational culture on the internal control sistem. The population in this research were all villages in West Aceh District, totaling 322 villages. The sampling method in this research using a purposive sampling method, for data collection techniques using a questionnaire. The data analysis method uses path analysis with SPPS software. The results of the research found that organizational culture has a direct effect on leadership morality. Meanwhile, leadership morality has a direct influence on the internal control sistem. The results of path analysis testing, organizational culture can directly or indirectly influence the internal control sistem. The results of this research prove that leadership morality can act as a mediating variable in the influence of organizational culture on the internal control sistem.

Abstrak: Penelitian ini bertujuan untuk menguji apakah motivasi dan tingkat pendidikan terdapat pengaruh terhadap kepatuhan wajib pajak dalam membayar pajak bumi dan bangunan (PBB-P2) di Kecamatan Senen, Jakarta Pusat. Penelitian ini merupakan jenis penelitian asosiatif, populasi yang digunakan dalam penelitian ini adalah wajib pajak bumi dan bangunan terdaftar di Kecamatan Senen, Jakarta Pusat. Di dalam penelitian ini digunakan metode Purposive Sampling untuk menentukan sampel, dengan jumlah sampel sebanyak 100 sampel.Data yang digunakan dalam penelitian ini adalah data primer. Teknik yang digunakan dalam pengumpulan data primer dalam penelitian ini adalah dengan mengisi kuesioner. Hasil penelitian ini menunjukan bahwa motivasi dan tingkat pendidikan mengenai PBB-P2 sangat berpengaruh signifikan terhadap kepatuhan wajib pajak dalam membayar PBB-P2 di Kecamatan Senen, Jakarta Pusat.Kata kunci : pbb-p2, motivasi, tingkat pendidikan, kepatuhan wajib pajak

Associated with the new government program announced in October 2013, Sharia Tourism. This study was conducted to analyze how much the tourism industry can flourish once sharia determine appropriate marketing development for Hotel Sofyan Betawi, which became one of the pioneers of sharia tourism in Indonesia. Since 1996 Sofyan Betawi Hotel had changed the concept of conventional management into the management of sharia. Although since 1996, the company's revenue management implementations always up and said to be quite good, but until now stand, consumers of Hotel Sofyan Betawi is not yet  fully know that the hotel management company under the auspices of sharia management. In addition, many consumers and communities who do not understand the meaning and essence of sharia in its application to business and management that is often misinterpreted.The preparation of the marketing plan, aims to continue the growth of existing products and develop the marketing area of sharia products provided by the company, came to the fore a clear targetKeywords: Tourism Sharia, Sharia Hotel, Business Sharia, Sharia Marketing, Marketing Plan, Environmental Analysis.

The researcher would like to present a research regarding the analysis of brand equity and marketing mix on customers’ buying decision. Based on this research, researcher try to identify the influence between independent variables (marketing mix and brand equity) to dependent variable (customer buying decision). This research use primary and secondary data by survey method through distributing questionnaire and collected data from journals and books. This research used factor analysis to examined the data validity, and multiple regression model to testing the data using classic assumption test, such as: normality, multicollinearity, and heteroscedasticity tests. The classic assumption tests indicates that the available data have fulfill the condition to use multiregression model. The result shown that all those independent variables are at the same time (simultaneously) influence the  dependent variable, and each of independent variable also has significance influence towards customer buying decision except place. The most significant influence comes from promotion and brand loyalty. At the end, researcher purpose not only for a better brand equity and marketing mix management, but also in order to setting better strategy for the company Keywords: Brand equity, Marketing mix, Buying decision

The rapid development of internet technology makes online media very feasible to be used as a means to spread various types of advertisements for products that people need. Online advertising can be found on social media such as Instagram, Twitter, Youtube, Websites, and others that are accessed using the internet. It is interesting to see how useful the impact of advertising in online media is. The theory used in this study is the advertising theory of Kotler and Keller, while the method used in this study is a qualitative research method. The results of this study indicate the impact of the usefulness of advertising in online media including; The cost is relatively cheap, can reach a wide market, estimate the time required, introduce products and companies to the wider community, and so on. Based on these results, of course, advertising promotion in online media has a fairly effective and beneficial impact on the promotion of a company's products.Keywords: Advertising, Online Media, Impact of Advertising, Benefits of Online Advertising