The media play an important role in risk communication, providing information about accidents, both nearby and far away. Each media source has its own presentation style, which could influence how the audience perceives the presented risk. This study investigates the explanatory power of 12 information sources (traditional media, new media, social media, and interpersonal communication) for the perceived risk posed by radiation released from the damaged Fukushima nuclear power plant on respondents' own health and that of the population in general. The analysis controlled for attitude toward nuclear energy, gender, education, satisfaction with the media coverage, and duration of attention paid to the coverage. The study uses a large empirical data set from a public opinion survey, which is representative for the Belgian population with respect to six sociodemographic variables. Results show that three information sources are significant regressors of perceived health-related risk of the nuclear accident: television, interpersonal communication, and the category of miscellaneous online sources. More favorable attitudes toward nuclear power, longer attention to the coverage, and higher satisfaction with the provided information lead to lower risk perception. Taken together, the results suggest that the media can indeed have a modest influence on how the audience perceives a risk.
Past nuclear accidents highlight communication as one of the most important challenges in emergency management. In the early phase, communication increases awareness and understanding of protective actions and improves the population response. In the medium and long term, risk communication can facilitate the remediation process and the return to normal life. Mass media play a central role in risk communication. The recent nuclear accident in Japan, as expected, induced massive media coverage. Media were employed to communicate with the public during the contamination phase, and they will play the same important role in the clean-up and recovery phases. However, media also have to fulfill the economic aspects of publishing or broadcasting, with the "bad news is good news" slogan that is a well-known phenomenon in journalism. This article addresses the main communication challenges and suggests possible risk communication approaches to adopt in the case of a nuclear accident.
IN 2008, a nuclear event occurred at Krško nuclear power plant in Slovenia. Even though it was classified as level 0 on International Nuclear Event Scale, the transparency policy of the Slovenian nuclear safety authorities prompted it to notify the international community. This was the first time that the European Community Urgent Radiological Information Exchange (ECURIE) notification system was used outside the exercise framework.The event was reported in all major European. In this contribution, we report on a content analysis of media articles related to this event.The main research question was if a nuclear emergency generates significant media coverage, even in the case of a minor event and a transparent communication policy. The analysis included more than 200 articles from printed and spoken media in Slovenia and other countries. The analysis revealed a high-intensity media coverage, emotional reactions and heated political discussion.The main media sources in countries with open political discussions on nuclear energy end up being the politicians, rather than resident experts.
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