Our article discusses the adaptability of the concept of national indifference to the context of post‐war Finnish society and everyday nationalism. This period witnessed a transformation of previously exclusive and aggressive nationalism into a tempered and relatively inclusive version. Within this historical context, national indifference became an entangled category that could not be clearly attributed to a specific group of people but which carried with it a gradual change in subjective attitudes and consciousness. The case of post‐war Finland demonstrates that just as nationalism changed its shape over time, becoming subtly embedded in everyday life, so too did national indifference. The article thus argues that an increase in the level of national indifference could actually make space for national integration and, furthermore, that any given expressions of nationalism, as well as the lack of them, must be studied against the background of people's experiences, which lend historically conditioned meaning to national sentiment and indifference alike.
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