Creativity and innovation are the basis of the adaptation and sustainability of a community entity. If creativity can be an abstract idea, innovation embodies it in a product that can be used by many people. In the industrial world, creativity and innovation become lives to survive and develop. If the industry is engaged in products related to Islam, then it must adjust to the rules in Islam. Creativity in Islam is often equated with the term bid'ah. Bid'ah in Islamic literature is still in question. Some people consider it as something permissible on condition that it must be following the rules of law. This study aims to provide an understanding that in the creative industry, bid'ah is permissible and can even be a means of strengthening Islamic bases. Using Weber's social actions, this study concludes that creativity in the Muslim fashion industry falls within the category of religiously acceptable heresy. This study also concludes that in the Muslim fashion industry, the motives intended are not only economic motives, but also religious motives. This religious motive is used by producers as a means of developing Muslim societies through the provision of attributes required in consumers' efforts to behave obediently. Producers act as agents with religious motives to provide establishment in Muslim hijab communities.Kreativitas dan inovasi merupakan dasar adaptasi dan keberlanjutan suatu entitas masyarakat. Jika kreativitas bisa merupakan ide yang abstrak, inovasi mewujudkannya dalam suatu produk yang bisa digunakan banyak orang. Dalam dunia industri, kreativitas dan inovasi menjadi nyawa untuk bertahan dan berkembang. Jika industri bergerak pada produk-produk yang berkaitan dengan Islam, maka ia harus menyesuaikan dengan aturan-aturan dalam Islam. Kreativitas dalam Islam sering disamakan dengan term bid’ah. Bid’ah dalam literatur Islam masih dipersoalkan. Beberapa kalangan menganggap sebagai sesuatu yang diperbolehkan dengan syarat harus sesuai dengan kaidah-kaidah hukum. Studi ini bertujuan untuk memberikan pemahaman bahwa dalam industri kreatif, bid’ah adalah boleh dilakukan dan bahkan dapat menjadi sarana dalam memperkuat basis-basis ke-Islaman. Dengan menggunakan tindakan sosial Weber, kajian ini menyimpulkan bahwa kreativitas dalam industri fashion muslim masuk dalam kategori bid’ah hasanah yang diperbolehkan secara agama. Kajian ini juga menyimpulkan bahwa dalam indostri fashion muslim, motif yang dituju tidak hanya motif ekonomi, akan tetapi juga terdapat motif agama. Motif agama ini digunakan oleh produsen sebagai sarana pengembangan masyarakat muslim melalui penyediaan atribut yang dibutuhkan dalam usaha konsumen untuk berperilaku taat. Produsen bertindak sebagai agen dengan motif religius untuk memberikan kemapanan dalam komunitas muslim berhijab.

There are several ways to empower rural communities, one of which is through tourism. The community can benefit from their expertise in managing natural resources, such as processing coffee beans into ground coffee, which will become the village's trademark. The Cikolelet Tourism Village, located in Cinangka District, Serang Regency, Banten, is expected to alleviate poverty by reducing unemployment, inequity, and job creation. Furthermore, it has the potential to benefit coffee farmers and the surrounding community. The purpose of this study is to describe the Cikolelet Village Government's contribution to the local potential-based tourism village program and to analyze the impact of the tourism village program. The qualitative approach was used in this study, with data obtained through observation, interviews, and documentation studies. The research data sources are primary and secondary data sources, and the data analysis techniques are those proposed by Miles and Huberman. The study's findings indicate that the tourism village program needs to be implemented optimally. However, the tourism-supporting sector, specifically coffee production under the Cikopi brand, has achieved independence and is no longer dependent on the tourism village program. The community felt the impact of the public awareness always to protect the environment and capitalize on the local potential. Income is increasing, coffee productivity is rising, and the community can contribute adequately.

Purpose – This article aims to describe the quality of communication literacy of the Covid-19 pandemic in madrasah-based educational institutions in the City and Regency of Bogor.Method - This study uses qualitative research with a descriptive analysis approach through direct field observations and Focus Group Discussions (FGD). The subjects in the study were six (6) Covid 19 Madrasah Task Forces in the City and District of Bogor.Result  -  The results of this service activity show that it is necessary to increase the capacity of each Madrasa Covid-19 Task Force through training and assistance and increasing understanding and communication skills so that the public gets a clear, firm, and definite understanding.Implication – the Task Force was then assisted because it was in the context of community development, so the desired process was by the planning. Lastly is monitoring and evaluation so community empowerment activities can be improved if there are still deficiencies.Originality - This research is based on improving the communication literacy quality of the Covid-19 pandemic 19 madrasa-based educational institutions through visual products to be strategic and important.***Tujuan – Tujuan dari pemberdayaan masyarakat ini adalah untuk menjelaskan gambaran kualitas literasi komunikasi pandemi Covid-19 di lembaga pendidikan berbasis madrasah di Kota dan Kabupaten Bogor.Metode – Metode dalam penelitian ini menggunakan jenis penelitian kualitatif dengan pendekatan analisis deskriptif melalui observasi lapangan secara langsung dan Focus Group Discussion (FGD). Subyek dalam penelitian ini adalah enam (6) Satgas Covid 19 Madrasah di Kota dan Kabupaten Bogor.Hasil - Hasil kegiatan pengabdian ini menunjukkan perlunya peningkatan kapasitas masing-masing Satgas Covid-19 Madrasah melalui pelatihan dan pendampingan serta peningkatan pemahaman dan keterampilan komunikasi agar masyarakat mendapatkan pemahaman yang jelas, tegas dan pasti.Implikasi – Satgas kemudian diberikan pendampingan, karena dalam rangka pengembangan masyarakat sehingga proses yang diinginkan sesuai dengan perencanaan. Terakhir adalah monitoring dan evaluasi agar kegiatan pemberdayaan masyarakat dapat ditingkatkan jika masih terdapat kekurangan.Orisinalitas - Penelitian ini dilatarbelakangi oleh peningkatan kualitas literasi komunikasi lembaga pendidikan berbasis madrasah 19 pandemi Covid-19 melalui produk visual menjadi strategis dan penting.

This study focuses on examining the challenges and needs for the reformulation of the da'wah and communication paradigm in the post-pandemic era. Through a qualitative approach, the results of this study show that in the post-pandemic era, da'wah requires a redefinition and reformulation of paradigms, known as the happy da'wah paradigm, namely placing happiness in the experience of the da'wah process and the practice of religious teachings, not on the purpose of da'wah. The performance of the activity system is directed to "offer" the da'wah message, not to "impose" the message. The appearance and performance of this system is packaged in an attractive, creative, innovative, supportive and affirmative communication pattern by utilizing information technology as an efficient communication medium.

Tontonan bagi anak di media sosial Youtube masih minim edukasi. Padahal saat ini, anak-anak memanfaatkan media sosial sebagai tontonan mereka. Beberapa studi menyebutkan bahwa perilaku anak dipengaruhi oleh apa yang mereka tonton. Dengan begitu, youtube menjadi salah satu platform media sosial yang memengaruhi perilaku anak. Penelitian ini akan menganalisis Nilai Akhlak dalam Media Sosial Youtube Nussa dan Rara, Episode Baik itu Mudah dengan menggunakan Pendekatan Representasi Stuart Hall. Tujuan penelitian ini untuk menjawab research questions bagaimana representasi akhlak anak pada video Nussa dan Rarra dari aspek budaya, bahasa, dan makna. Hasilnya menunjukkan bahwa video animasi Nussa dan Rarra merepresentasikan akhlak anak berdasarkan unsur budaya, bahasa dan makna yang sesuai dengan ajaran Islam. Itu didapat dari temuan pada 3 shot dalam video episode “Baik itu Mudah”. Video ini di upload Nussa Official pada 23 Mei 2019 yang berdurasi 06.53 menit dengan jumlah tayang 66.954.922  dan likes 451 ribu