The concept of sustainable development integrates social, economic and environmental dimensions. There are various models that have been developed to monitor and ensure the sustainability concept are adapted in the construction process applicably. However, most sustainability studies that discussed in construction projects are more focus on environmental aspects rather than economics aspects and social aspects. Meanwhile, only a few studies are discussed on social aspects. Therefore, this study tries to investigate the perception of industry on the implementation. This study is conducted to identify the level of agreement to the implementation of social aspects in sustainable construction and the barriers faced. The social factors (accessibility, health, safety, human rights, education, equity, occupancy design requirement, culture, integrity and stakeholder’s involvement) and the barriers (government enforcement, awareness, knowledge and experience, skills, involvement and cost factors) have been identified through literature review. The methodology used was quantitative methods through the formulation of questionnaires distributed to respondents with experience and experts in sustainable construction industry such as Green Manager (Architect, Engineer, and Quantity Surveyor), Town and Regional Planner and academician. The findings obtained through the mean score analysis have found that, the highest three (3) social factors on the agreement of the implementation of social aspects in sustainable construction which are the factors of occupancy design requirement, education and factor of involvement. Whereas the highest three barriers to the implementation were weaknesses of government enforcement, cost factors and stakeholder engagement in sustainable construction. However, there is no association between the numbers of years of respondent’s experience with the selection of social factors measured by using gamma test. Thus, it can be concluded that not all aspects agreed by the respondents will influence the actual execution that they will perform in the actual situation on site.

Sustainable housing brings an innovation in Malaysia housing industry scene. The trend has witnessed a surge in the demand for this offering by house buyers which in return has encouraged housing developers to incorporate it’s features in their products. The features offered by the housing developers varies while customers are encouraged by the noble causes that their purchased will make. As demand for the products increase, errant and irresponsible developers are unreasonably taking the advantage by charging exorbitantly for the product that they market. In this instance, the words “Eco” and “Green” have been used as the gimmick for marketing purposes while there are no evidences that show whether the features have been truly incorporated in the housing products sold to the customers. The situation thus called for a situational study to be carried out, which aim to clarify the situation happening in the housing industry. Accordingly, the objectives of the study are: (1) To identify the sustainable housing features provided by developers to the buyers; and (2) To identify the house occupant’s satisfaction with the sustainable features available to them. The research is an exploratory research which seeks to provide data in respond to the situation facing the industry. Therefore, both quantitative and qualitative research strategies will be employed by way of a checklist together with a satisfaction survey focusing on housing projects in Johor. Data for the study will be analyzed by employing descriptive analysis as well as thematic coding analysis. A comprehensive discussion will be offered as the possible outcome of the study. This includes the contentment of house buyers towards the sustainable features that are offered by housing developer and how it can be classified as sustainable housing in virtue of the three pillars of sustainable development.