Crowdfunding is a rapidly growing technology-enabled process that has the potential to disrupt the capital market space. In order for this process to work efficiently, it is important to clarify the issues surrounding the phenomenon from the founders', the backers', and the technology providers' viewpoints. We begin with an ecosystem view to understand the stakeholders and their roles in the crowdfunding process. We review the literature with a focus on how current research fits into the overall crowdfunding phenomenon. Guided by typology and classification research approaches, we identify six distinct crowdfunding business models: private equity, royalty, microfinance, peer-to-peer lending, rewards, and donation. Based on identified roles and crowdfunding business models, we propose a conceptual research framework. We conclude by showing how current research fits into our proposed framework and offer suggestions for future research directions.

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Qualitative research in the information systems (IS) discipline has come a long way, from being dismissed as "exploratory research" or "preresearch," not worthy of being featured in "scientific" and authoritative journals in the discipline, to a state where such research is seen as legitimate and even welcome scholarship within much of the mainstream IS research community. Despite these very positive developments in line with the value of pluralism that our discipline has embraced, and the gradual inclusion of qualitative work in high-profile mainstream outlets, recent editorials have expressed concerns regarding the research community's lack of awareness about the diverse nature of qualitative research and the apparent confusion regarding how these diverse approaches are different. Such confusion has led to a mismatch between the methodology-related expectations of evaluators and the methodological description provided by the authors (Conboy et al. 2012; Sarker et al. 2013a). To help make sense of the situation, in this editorial, we offer a critical commentary on the arena of qualitative research in the IS discipline. In viewing the adoption of qualitative research in the IS discipline as an evolutionary process, by highlighting key differences among various types of qualitative inquiry, and by drawing attention to lessons learned from the firstgeneration of qualitative approaches adopted in the IS discipline, we offer a number of implications for both authors and evaluators of qualitative manuscripts.

Nature-based tourism represents a growing sector within the tourism industry, and these interests could help improve the conditions of economically disadvantaged rural communities. The new digital landscape, including Internet and social media usage, represents a critical strategic opportunity to inform, educate and reach these tourism segments. The present research examines the impact of social media advertising on nature-based tourism within rural communities. In this research, we utilize the COBRA (Consumers’ Online Brand-Related Activities) model (Muntinga et al., 2011) of consumer behavior to assess the impact social media advertising plays in generating Pre-Consumption, Consumption, Creation, Contribution, and Engagement in rural business. The results are significant, finding that incorporating digital strategies within rural firms is beneficial. According to our research, the careful placement of a social media advertisement can statistically increase engagement components by more than 50%. In theory, this can increase tourism and economic activity in these rural, economically disadvantaged areas.