The purpose of this study is to examine factors affecting consumers’ acceptance of mobile marketing across two global markets. Drawing upon technology acceptance and uses and gratifications theories, we develop and estimate a conceptual model of the influences of antecedent factors (including risk acceptance related to the mobile platform and personal attachment related to mobile devices) on behavioral intent related to mobile marketing practice. We further propose that the above relationships are mediated by activities that consumers engage in such as downloading, forwarding content and registering with firms. Focusing on youth consumers, we empirically test the model using data collected in both an established (U.S.) and an emerging market (Pakistan). Findings across these two markets reflect cross-market similarities and differences related to consumer acceptance factors. We draw implications from these findings related to both theory and practice.

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Grzeskowiak et al. [Journal of Regional Analysis and Policy 33 (2): 2003] conducted a study that empirically tested a model that integrates the relationships among determinants and outcomes of residents' satisfaction with community services. We build on their model in attempt to explain how residents' satisfaction with community services influence satisfaction with the community at large (community well-being) and satisfaction with life (quality of life). Specifically, we hypothesized and empirically demonstrated for the most part that satisfaction with a variety of community services (e.g., services related to housing, education, government, healthcare, employment, religion, public safety, retailing, transportation, and leisure) affect satisfaction with the community and life overall through satisfaction in a variety of life domains (e.g., family, social, leisure, health, financial, cultural, consumer, work, spiritual, and environmental domains).Keywords Quality of life . Community quality of life . Community well-being . Satisfaction with community services A program of research in community quality of life (QOL) related to residents' satisfaction with a variety of community services such as housing,

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