This article examines the role of race and gender in candidate evaluations. Unlike previous research, we argue that the role of race and gender in electoral politics must be examined simultaneously because of their mutually reinforcing relationship. To do so, we explore the connection between the race and gender of voters and their propensity to support black female candidates. Using precinct-level data, experimental data, and national exit poll data from two congressional election years, we demonstrate that black women are the strongest supporters of black female candidates. We also find that support for black female candidates is contingent on their background and political experience. Black female candidates with significant experience in politics can attract both black and white voters, regardless of gender.

We use multiple methods to examine how individual websites affect political interest (i.e., citizens' willingness to pay attention to politics at the expense of other endeavors). Our model clarifies necessary conditions for a website to increase political interest. A survey then reveals age-related and site-specific interest changes that are consistent with the model's logic. Respondents of all ages report greater political interest after viewing sites that they rate as effective and efficient than they do after viewing other sites. Age-related interest effects occur because young and old disagree about which sites have these desired attributes. This work makes two contributions: our methods offer a template for understanding the influence of participatory appeals while our finding can help political entrepreneurs engage young adults more effectively.

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Estimates of voter turnout indicate that African Americans cast ballots at unprecedented rates in the 2008 presidential election. Given the presence of the first Black major party presidential nominee, this should be no surprise. But were heightened interest, efficacy, and a sense of racial identity due to the candidacy of Barack Obama the main factors contributing to the surge in Black voter turnout? Using data from the 1984 and 1996 National Black Election Studies and the 2008 American National Election Study, which contains a stratified random over-sample of blacks, we argue that party mobilization was a critical force in boosting Black turnout. Attitudinal factors, in contrast, appear to have been less robust in this election than one would assume. Based on estimates of voter turnout in the 2008 election, the downward trend in voting since the 1960s appears to have reversed itself. 1 Overall, voter turnout among eligible voters was estimated to be 63.6 percent, the highest it has been since 1968 (Lopez and Taylor 2009). Contributing greatly to this boost was the highly mobilized Black electorate. Black voter turnout in 2008 was 65.2 percent-an all-time high-with about 15.9 million Blacks casting ballots. In fact, for the first time in history, Black voter turnout almost matched White voter turnout (66.1 percent), even without controlling for socioeconomic status (Lopez and Taylor 2009).

This article examines the role of race and gender in candidate evaluations. Unlike previous research, we argue that the role of race and gender in electoral politics must be examined simultaneously because of their mutually reinforcing relationship. To do so, we explore the connection between the race and gender of voters and their propensity to support black female candidates. Using precinct‐level data, experimental data, and national exit poll data from two congressional election years, we demonstrate that black women are the strongest supporters of black female candidates. We also find that support for black female candidates is contingent on their background and political experience. Black female candidates with significant experience in politics can attract both black and white voters, regardless of gender.