Globally, governments implemented several quarantine periods to attempt to slow the spread of the COVID-19 virus. As a result, people were unable to carry out their daily activities in person, and many began to undertake activities online. Gyms and sports schools were among the economic sectors that were required to physically close their operations at the beginning of these quarantines. Thus, many people stopped exercising and turned to social networks as a form of entertainment. The aim of this study was to demonstrate how consumers found a new form of entertainment in the social networks of gyms and sports schools, which allowed them to be entertained and perform physical exercise at home. In this manner, consumers generated an e-loyalty towards the social networks of the gyms that they previously frequented physically. Thus, based on the e-loyalty of their social networks, gyms were able to identify a mechanism that enabled them to approach their consumers and continue offering a variety of products and services online, taking into account the context of COVID-19.

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This research contributes to the scarce literature that exists on the perception that Catholics have about the Eucharist online, which was continued through various digital platforms, but once the emergence of the COVID-19. In this way, the perception of Catholics is identified, regarding their spiritual experience, their satisfaction, and their intention to continue attending this type of religious practice in the future, but online. For this, a quantitative study was carried out through the PLS program with a sample of 1423 parishioners in the city of Bogotá, Colombia. Bearing in mind that Latin America has the largest number of Catholics in the world, the results of this study help the Catholic Church to generate possible strategies that can be developed in various parts of the world, to combine this type of religious services with the various virtual platforms.