This paper offers a geographical, anthropological and historical analysis of current tourism development in the Yamal Peninsula, Northern Siberia, Russia. Through qualitative research it highlights the institutional, regulatory and socio-cultural trends of the indigenous society of this marginal region. Currently the traditional economic activity of reindeer herding, which offers autonomy to its nomadic communities, is threatened by local oil and gas industry development. Whilst the introduction of tourism is being pursued by authorities as beneficial to indigenous populations, this research explores power imbalances expressed through space relating to the works of Harvey (1989), Lefebvre (1991) and Gavanta (2006). Findings illustrate conflict characterised by external forces steering local communities toward the tourism industry as an economic aspect of regional strategy.

The tourism industry is a capitalist activity concerned with the production, accumulation and distribution of wealth. Power is an important arena for research in this respect as diverse outcomes for the local economy in general, and its players specifically, provide important aspects to study when considering the lives of rural entrepreneurs. However, it may be argued that while Marxist theorists using critical approaches on power have tended to focus on issues around the equality of power relations between actors or stakeholders, the inherently spatial nature of power has received less emphasis. This article focuses on an exploration of the spatiality of power which surrounds entrepreneurship and tourism industry development.