The article shows organisational mechanisms and financial model of implementing e-learning in the Ural Federal University. The description is made of the cost options for open-type e-learning course development, investment parameters for their establishment, as well as costs of implementing educational programmes with the application of e-learning. The analysis of the activities of Ural Federal University on implementing e-learning gives the opportunity to further imagine the effect from the introduction of e-learning in other universities in the region.The results of the research may be applied in the institutions of secondary and higher education to help make decisions concerning the volume and form of the e-learning system.