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The article conducts a study of the issue of analyzing the multiplicative impact of tourism in general and industrial tourism in particular on the economy of the Rostov region. Tourist spending can have an impact on the economy of the host region through the effect of a direct and indirect multiplier, that is, directly through tourist income and through indirect expenses of tourist enterprises and related industries. The assessment of the multiplier effect of tourism spending on the regional economy is made using the input-output model. Money spent in tourism helps create jobs in tourism directly, but it also indirectly creates jobs in other sectors of the economy. A hotel, for example, has to buy products from local producers, who can spend some of this money on developing production. Tourists often buy souvenirs, which increases employment and production in small businesses. Recognition of the multiplier effects produced by the tourism industry suggests further research in the general context of the economic and social efficiency of tourism at the level of a particular region.

The article considers the peculiarities of the formation of the economic and legal foundations of the agrotourism sector and its role in the economic development of rural areas of the Rostov region. Agrotourism was an integral part of the household economy, it largely determined the employment of the local population and formed a certain share of the profits of personal subsidiary plots. The economic effect of the development of agritourism is expressed in different aspects. In order to reduce the negative consequences of unemployment, migration, and the decline in the living standards of the population of rural areas, it is necessary to develop and implement programs of financial, organizational, legal and informational support for agritourism at the state level.

The article studies the development of practical-oriented education as an integral part of the educational process for students in the field of tourism and hospitality. The main challenges faced by experience-based education are highlighted and solutions are proposed. In particular, the difficulties associated with the organization of various types of practices, the lack of a rating of universities in the field of tourism and hospitality in Russia are considered. The ranking of foreign educational institutions was an example. Practical developments are also presented, which made it possible to combine the efforts of educational organizations and employers in the development of practical-oriented education.