This paper studies the relationship between innovativeness and strategic planning in SMEs.In introduction part, the authors attempt to consider relevant findings about this specific relationship in the literature. The paper presents how the EU policy approaches the innovation management system within SMEs and where Serbia stands in catching up the process towards the EU in terms of innovativeness and competitiveness. The main research approach is to examine the relationship between innovativeness and strategic orientation, beginning with the existence of the four key strategic business documents: strategic, marketing, business plan and procedures, and innovation strategy documents. The last part is a discussion on the findings and considerations of the intensity of the relations among strategic orientations of the company expressed through the key strategic documents and innovativeness, and the relations among the three most practiced types of innovation in representative sample of 150 Serbian small and medium enterprises (SMEs).The research has shown that there is positive correlation between strategic planning approach in marketing and firm's innovativeness but the intensity of the relationship depends on the type of the innovativeness considered.

Based on the current Serbian Energy Strategy, energy efficiency (EE) has been recognized as the second priority of the economical use of quality energy products. Companies in Serbia predominantly use electricity, the most energy inefficient and expensive form of heat generation, so overspending is the consequence, resources are drained, and pollution increases. The level of importance and implementation of EE management among Serbian small and medium enterprises (SMEs) was a topic of survey conducted in December 2012. The participants rated the general level of awareness of rational energy consumption in Serbia as very low among SMEs. It is also considered that the State and the media are not making enough effort to inform the public about the importance of rational energy consumption. Regarding advisory assistance in the domain of EE the general view is that SMEs in Serbia need advisory assistance in the area of improving EE, both in legislation and administration, and in technical solutions and financing issues. Several recommendations are proposed as a means to providing more implementation of EE measures in companies in Serbia.

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Based on the WEF Travel & Tourism Report data, this study deploys k-means cluster analysis to build a global typology of national destination governance. Previous studies have focused on case studies, while this chapter focuses on classification of different destination types, by deploying indicators a set of following relevant indicators: wastewater treatment, fixed broadband internet subscriptions, ground transport efficiency, quality of roads, quality of railroad infrastructure, reliability of police services, ease of finding skilled employees. The results present a four-cluster solution of national destination governance types, as well as their major characteristics. The chapter than provides and discusses important implication for theory and practice of destination governance.