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Abstract. Conceptual metaphors can be realized not only on the level of words, phrases and sentences, but also on the level of text. Since there is vast research literature on extended conceptual metaphors (both sustained and original) in media texts, we focused on models of interaction between the metaphor and its non-metaphorical textual surroundings. We analyzed political media texts and identifi ed the following types of interaction: models of identity and models of opposition. In models of identity, the meaning of the metaphorical model corresponds to that of the non-metaphorical context. Either both elements of the model play an equal part in conveying the main meaning of the text or one of them prevails. In models of opposition, one language expression can be interpreted both in its direct and metaphorical meaning (or meanings), each of them corresponding to one element in the non-metaphorical context and contradicting another. As the text unfolds, these models play the pivotal role since they ensure the text's integrity and coherence and enhance its pragmatic effect.Keywords: conceptual metaphor, political text, metaphor in the text, extended metaphor, modelling, identity, opposition Modern studies show that conceptual metaphor exists and is realized not only on the level of words, phrases and sentences but also on the level of text. A special emphasis is placed on the role metaphor plays in organizing the text and in ensuring its coherence and integrity. L.G. Babenko points out the importance of such text characteristics as consistency and extendedness: she believes that, found on the surface level of the text, which is a linear sequence of words, sentences, and superphrase unities, these characteristics are primarily related to the text's semantic unfolding and the sequence of meanings on the deeper level 1 . Studies of the process of the text unfolding itself Ван Цзянин -аспирант кафедры современного русского языка и прикладной лингвистики Ураль-ского федерального университета им. первого Президента России Б.Н.Ельцина.Воронина Татьяна Михайловна -кандидат филологических наук, доцент кафедры современного русского языка и прикладной лингвистики Уральского федерального университета им. первого Пре-зидента России Б.Н. Ельцина.Исследование выполнено при финансовой поддержке РФФИ (проект № 16-06-00340 «Отноше-ния противоположности в словаре и дискурсе: лексикографический когнитивно-дискурсивный и лингвокультурологический аспекты»), а также при поддержке Программы повышения конкурент-носпособности УрФУ на 2013-2020 гг. (номер соглашения 02.A03.21.0006).

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The study of speech from a communicative point of view, namely its communicatively significant qualities, the implementation of the functions of communication and influence, is important primarily in the cultural and speech aspect. Specialists have developed criteria for good speech and requirements for it (informativeness, correctness, accuracy, consistency, relevance, purity, intelligibility, richness, ethics, expressiveness). The purpose of this study is to analyze the specifics of ideas about the qualities of speech in a naive linguistic consciousness. The material of the study is the data obtained in the process of working on the project “Universal Thesaurus of the Russian Language”, which is currently being developed by specialists from the Ural Semantic School under the guidance of prof. L. G. Babenko. Materials from other explanatory and ideographic dictionaries are also used. Among the identified lexemes with the meaning of speech characteristics, first of all, those that are connected by synonymous relations, i.e. are responsible for detailing, concretizing these characteristics. In addition, both compliance and non-compliance with the requirements for good speech, i.e., both its qualities and “anti-qualities”, are marked by linguistic means, which indicates the importance of these opposing characteristics; therefore, attention is also paid to antonymic pairs and groups of words.

Объектом интерпретации и оценки являются такие компоненты ситуации речевой деятельности, как произносительные особенности речи; форма речи, особенности изложения; содержание речи; цель говорящего; особенности личности, характера человека, проявляющиеся в его речи. О значимости прагматического компонента оценки в семантике слов могут свидетельствовать также способы их идеографической группировки. Кроме того, в словарях нового типа реализуются дополнительные возможности лексикографической фиксации прагматических компонентов значений. Ключевые слова: лексика со значением речи, прагматический компонент значения, интерпретация, идеографический словарь.