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The paper proposes a brief review of verbal and nonverbal means of expressing friendliness in the Russian-speaking sociocultural environment. It is a case study of literature examples from Russian National Corpus and L. N. Tolstoy’s novel, “Anna Karenina.” The notion of friendli-ness is defined as a person’s friendly, kindly attitude to people and the outside world. Atten-tion is drawn to the positive semantics of the notion investigated. The friendly attitude value dominants include well-wishing, benevolence, sympathy, and goodwill towards people. Beingness, focus on the object, and intentionality are the main conceptual features of friendliness. The factual material analysis allows distinguishing the verbs denoting particular verbal actions related to friendliness in speech. Words of greeting, farewell, encouragement, or praise, pronounced in a friendly tone, present the speaker as a friendly person. Some verbs semantically incompatible with the adverb friendly have been identified: to cry, to yell, to shout, to scream, and to squeal. It is also impossible to scold, to reproach, to blame, and to condemn in a friendly manner because these actions are associated with rudeness, abusive words, and disapproving opinion. In linguistic terms, friendliness is realized by combining the verb of speaking and the adverb friendly or its synonymous variants. It is argued that the key factors for expressing friendliness on the verbal and nonverbal levels are the emotional and expressive connotation of the voice, the tone of the statement as a whole, and a specific set of facial and gestural movements.

This paper is regarded in the framework of anthropological linguistics and is devoted to the study of the notion of friendliness. Friendliness is defined as friendly disposition or friendly attitude of a person in relation to other people. The paper emphasizes valuable dominants of a friendly attitude – kindness, benevolence, disposition and sympathy. The results of free association experiment allowed the author to generalize ideas about the notion of friendliness among native speakers and describe the image of a friendly person in the Russian linguistic worldview. Friendliness can be manifested by verbal and nonverbal means of communication that reflect positive and good-minded communication style. The paper discusses vocal expressions, lexical means of language, facial expressions, gestures, actions that are regarded as manifestations of friendliness. It is worth noting that the addressee experiences a wide range of positive emotions dealing with manifestations of friendly attitude. The research emphasizes that friendliness is highly valued in the Russian-speaking culture. The results of this paper contribute to the study of the linguistic image of a friendly person as a fragment of the Russian linguistic worldview.