The article presents a new approach to the solution to the paradox of value based on the theory of marginal utility of the Austrian School of Economics. The new approach is based on the theory of compound interests and economic bubbles. The study presents valuable theoretical insight towards sustainable economic development. The paper provides a brief formulation of the theory of compound interests, introduces the structure of compound interests model, and shows the relations between simple and compound interests as well as dimensionless interests. It reveals the saturation phenomena, and emphasizes its impact on economic and financial bubbles. The relation between the value of paradox and the price bubbles is presented. The article also explains the possibilities of the phenomenology of growth in formulating the paradox of saturation and studying the paradox of value. The phenomenological method allows to relate prices and financial and economic bubbles into a general entirety. Therefore, this paper deals with very important sustainable development issues as it discusses the market saturation phenomena, economic bubbles, and emotional consumer behavior. The limitations of behavioral theories are pointed out and their misunderstandings of information cascades are emphasized. The article provides the explanation of the nature of economic bubbles by employing the theory of compound interests.

Т. С. Шабатура, к. е. н., доцент, А. А. Кравчук, к. е. н., доцент, Т. М. Гнатьєва, к. е. н., доцент MODEL OF ECONOMIC DEVELOPMENT ENTERPRISE IN THE CONTEXT OF EUROPEAN INTEGRATION МОДЕЛЬ ЕКОНОМІЧНОГО РОЗВИТКУ ПІДПРИЄМСТВА В КОНТЕКСТІ ЄВРОІНТЕГРАЦІЇUrgency of the research. The necessity to improve the model of economic development is caused by intensive development of the integration processes of the world economy that gradually acquire the signs of consistency and dynamism, antagonism and asymmetry, consequences of risks and benefits of which are implemented unevenly in national and entrepreneurial surfaces.Target setting. It makes sense to improve the model of economic development in order to enhance the ability of the enterprise to response to the European integration processes in more efficient and proper way.Actual scientific researches and issues analysis. Theoretical and methodological recommendations according to the economic development of enterprises have been substantiated in the works of S. Aleksieiev, M. Budnik, E. Chyzhenkov, V. Dubchak, I. Hryshova, A. Kozachenko, S. Kravchenko, L. Kuzmenko, V. Stasiuk, Uninvestigated parts of general matters defining. At the same time, the issues of economic development model improvement, that would meet the requirements of European integration processes, require great attention.The research objective. The aim of the article is to reveal the features and join the components of economic development model in the context of European integration.The statement of basic materials. The key idea of justification of the model of economic development is based on three main dominants: the enterprise is an open complex system, which is characterized by stochastic features; interconnection and interdependence from unstable external business environment, components, sub-blocks and the whole system; the strategy of enterprise's economic development is the assurance of sustainability, safety and ability to adapt to the challenges of European integration.Conclusions. The effective combination of theoretical and methodological aspects of enterprise's economic development outlines the author's approach to the problem of model construction of enterprise's economic development that integrates the elements of the adaptive system, dialectical relationship of which will increase the company's ability to respond to the European integration processes in more effective and proper way through the use of the system of organizational and economic and social regulators of assurance of sustainable economic growth in the long term perspective.