The article examines the influence of the external environment on the logistics activities of retail trade enterprises of Ukraine. External factors of logistics activities of retail trade enterprises, substantiated indexes of their evaluation were determined. The volume and composition of consumer demand, the development of the market of logistics services, efficiency of logistics activities and the state of competition in the retail market were analysed. Diagnosed the decrease in the efficiency of logistics activities of retail trade enterprises and the high level of its dependence on the factors of environment. The prospect of future research in this direction was formulated.

The development of a strategy for the digital transformation of organizations is a pressing topic, since in a situation of economic crisis and quarantine restrictions, entrepreneurs are forced to react quickly by implementing a new trading model. The purpose of the article is to analyse in practice the application of theoretical and methodological aspects of digital transformation. The leading research methods became omnichannel approach and business analytics. The article proposes an omnichannel concept of retail in the era of digital transformations. Emphasis is placed on the following issues: customer support throughout the product life cycle via all integrated channels; integration of cyberphysical management systems “smart” trading environment; expansion of digital services both with buyers and with all stakeholders; involvement of the final consumer in the trading process. The main stages of the strategy of digital transformation of the retail enterprise are offered. Opportunities, risks and competitive advantages of digital technologies application are considered. Emphasis is placed on the connection of managed digital resources and the formation of skills of a team of performers led by a leader. It is determined that the use of Internet marketing in the retail network of pharmacies is characterized by advanced multichannel tools and processes. The competitors of the add.ua domain and directions of analysis of their effective key words, advertisements and key indicators are investigated.

Currently, there is a change in the role of education in the direction of forming a vector of continuing education, cultivation of self-development skills, self-organization in order to improve the professional competences of management. The article examines the need to reorganize the existing education system at enterprises and formation of new technologies of development of professional competences of managerial staff. It is proved that the main objective of the competence approach in vocational education is the formation of a competent managerial specialist with appropriate competence sets needed for successful achievement of an organization's strategic goals. The acmeological aspects of professional competence of managerial staff with the use of basic acmeology categories are discussed in details. The process of development and application of archeological technologies at domestic enterprises is proposed. The theoretical and methodological basis of the research was: the principles of system, integrity, unity and mutual determination of the external and internal. As theoretical methods, theoretical-methodological and retrospective analysis, generalization and interpretation of scientific data were used.

The article focuses on the current topic of public water resources management. Globalization presents new challenges and demands for sustainable development for society. The current problem of modern humanity is the rational use of limited water resources. Water management is closely linked to the harmonization of social, economic and environmental requirements. The domestic water use system cannot meet European requirements for effective water supply due to moral and physical wear. An inadequate regulatory framework reduces the effectiveness of management processes and requires finding ways to attract investment to the industry, including in public-private cooperation. The analysis of the main problems of water management development, including non-compliance with European standards, moral and physical wear, lack of effective systems of water resources planning, monitoring and control of use of water resources, showed that these problems are primarily the result of an imperfect system of public water management. Based on commercialization processes, the water supply system through the implementation of public-private partnership mechanisms, provided that private entities are clearly monitored by public authorities, can produce significant socio-economic and environmental results. The research developed an algorithm for implementing an effective water management system at the state level by developing and implementing public-private partnership projects in accordance with the requirements of an effective water management system. The mathematical model of information and analytical support of processes of monitoring of rational water use in conditions of implementation of public-private partnership projects is defined.

The aim of the article is to determine the status and prospects and to propose recommendations for the development of Ukraine’s foreign trade in agro-industrial products in the context of European integration and global challenges. To achieve this aim, the article investigates the significance of the agrarian complex for Ukraine’s economy, defines the most promising types of agro-industrial products in terms of exports using dynamic statistical, comparative, and correlation-regression analyses, and proposes respective recommendations. Was made a conclusion that Ukraine has a significant share in the world market of grain crops and exceeds the EU indicators for the exports of wheat, barley and maize. The recommendations for improving the positions of Ukraine as an exporter of agro-industrial products suggested in the article include as follows: (1) in order to change raw-based exports of these products, Ukraine has to change the exports towards finished products with a high added value, in particular, organic products that are relatively expensive in the EU countries due to the complexity of their cultivation; (2) technical re-equipment of the agro-industrial complex, which requires considerable capital investments; (3) implementation of the technologies of adaptive soil-protecting farming to prevent degradation of agricultural land; (4) implementation of the modern infrastructure of Ukraine’s agrarian market as proposed by the authors.