Marketing strategy is an essential component of any business operation. Whether a business is successful depends on whether its marketing strategy is effective for its needs. Therefore, the selection of a marketing strategy requires precise calculations and analysis. According to the title observed, the method used in this study is a qualitative research method that generates descriptive data through observations, interviews, and documentaries. Cordova Living is a housing community that employs a sharia payment system, eliminating the BI checking system so that there are no interest, usury, confiscation, or fines. Based on the fact that Cordova Living was the pioneer of sharia-compliant housing in Tasikmalaya, the sharia marketing strategy is a great fit for marketing its products. As evidenced by the marketing mix, implementing sharia marketing strategies can increase sales figures and the selling value of Cordova Living housing. In terms of price (price) has advantages for consumers to negotiate because of the khiyar rights. In terms of products, transparency from start to finish, detailed explanations, and the freedom to bargain and negotiate can eliminate the element of fraud. The strategic place (location) close to the city center and education center provides added value for Cordova Living. The promotion (promotion) used by Cordova Living is friendly and applies 3S (senyum/smiles, salam/greetings, and sapa/greetings) and friendly service by applying Islamic rules.

This research was conducted to find out the influence of distribution channel cost to sales volume. This research was conducted on a snack food company that survived since 1992 until today and has increased from year to year with the marketing strategy it uses. The types of distribution channels used are the Mandala Cipaku Ciamis Trading Company so well that it can increase the productivity of the company. The method of analysis used in this research is descriptive verivikatif method with correlational research method. Sources of data used in this study is secondary data in the form of corporate financial statements of 2017-2020. The author uses two variables, namely the variable X as the independent variable is the cost of disstribusi channel and variable Y as the dependent variable is the sales volume. Statistical analysis method used by writer is Kolmogorov Smirnov normality test and Simple Linear Regression by testing the hypothesis used is Coefficient of Determination (R2) and Test t (Partial Test). Based on the research results, it can be concluded that: The cost of distribution channels and sales volume of PD Mandala Cipaku Ciamis year 2017-2020 jointly experienced an average increase of 10% achieved the company using the type of distribution channels indirectly by continuing to increase the number of distributors in the cities that are marketing goals. The amount of distribution channel cost incurred by PD Mandala Cipaku Ciamis have a positive and significant effect to the increase of company's sales volume based on the result of quantitative analysis with correlation coefficient value (r) of 0.993 indicates a very strong relationship level, meaning the relationship between distribution channel and sales volume is direction. And the value of determination coefficient (R2) is 98,6% and the rest 1,4% influenced by other factor outside this research. Hypothesis testing using t test shows that the independent variable has a strong and significant influence on the dependent variable.

This research was conducted to determine consumer satisfaction in shopping at online shops and offline shops. This study uses a quantitative approach because the data obtained is realized in the form of numbers and analyzed based on statistics. The results showed a difference in shopping satisfaction between the online shop and the offline shop. It is evidenced by obtaining significant results so that it can be concluded that the null hypothesis is rejected and the working hypothesis is accepted. The average student who does not like to shop at online shops is because they are not satisfied when shopping at online shops and get products that do not match what is stated in the description of the goods in the selected online shop. Usually, this happens in individual online shops on social media (not on trusted sites) and product brands that are not yet well known. However, the study results found several respondents who had shopped at a credible online shop and felt satisfied because it was as expected. As for the offline shop, the average student feels more satisfied because consumers can see firsthand the quality of the product and try the product to be purchased.

Objective: Penelitian ini bertujuan untuk mengetahui implementasi nilai-nilai spiritual Islam dalam berwirausaha pada Mitra PLUT KUMKM DIY Design/Method/ approach: This study uses a qualitative method, a naturalistic research with a phenomenological approach. The data used are primary data collected through direct interviews. Determining the sources using purposive sampling technique. The interview guidelines used were semi-structured interviews. Data analysis techniques, namely the stage of data reduction, data presentation and conclusions. This method is used in order to determine the implementation of Islamic spiritual values in entrepreneurship in PLUT KUMKM Partners in the Special Region of Yogyakarta.Findings: The results of this studynamely first doing business to seek the pleasure of Allah SWT, Partners of PLUT KUMKM DIY have implemented this, entrepreneurship for worship and become a way of sustenance. Second, think positively, Partners of PLUT KUMKM DIY have a positive way of thinking in dealing with entrepreneurial failures. Third, oriented to the afterlife, Mitra PLUT KUMKM DIY tries to be afterward-oriented in entrepreneurship. Fourth, charity ma'ruf nahi munkar, in this case the implementation of PLUT KUMKM Partners is still lacking because they prefer to remain silent if there is no direct relationship with him.Originality/Value: This research is expected to providean illustration for PLUT KUMKM DIY in determining the direction of MSME assistance policies by applying Islamic spirituality values in entrepreneurship.