Dalam era digital saat ini, keamanan informasi menjadi hal yang sangat penting untuk diperhatikan. Terdapat banyak metode untuk menjaga keamanan informasi, namun masih banyak juga kerentanan yang dapat dimanfaatkan oleh pihak yang tidak bertanggung jawab. Teknologi blockchain memberikan solusi dengan menyediakan sistem keamanan informasi yang kuat dan handal. Teknologi blockchain dapat digunakan untuk memastikan integritas dan validitas data yang disimpan. Hal ini dapat dilakukan dengan cara menyimpan data dalam bentuk blok yang tersambung satu sama lain dan menggunakan enkripsi untuk menjaga privasi. Selain itu, sistem terdesentralisasi yang ada pada teknologi blockchain membuatnya sulit untuk diubah atau dihapus oleh pihak yang tidak bertanggung jawab. Penerapan teknologi blockchain pada sistem keamanan informasi dapat dilakukan pada berbagai sektor, seperti perbankan, perdagangan, dan pemerintahan. Dalam sektor perbankan, teknologi blockchain dapat digunakan untuk menjaga integritas data transaksi dan memastikan bahwa transaksi yang dilakukan benar-benar valid. Dalam sektor perdagangan, teknologi blockchain dapat digunakan untuk memastikan bahwa barang yang diperdagangkan benar-benar asli dan memiliki sumber yang dapat diverifikasi. Dalam sektor pemerintahan, teknologi blockchain dapat digunakan untuk menyimpan dan memverifikasi data pemilihan, serta memastikan bahwa hasil pemilihan benar-benar valid dan representatif.
Dalam era digital saat ini, keamanan informasi menjadi hal yang sangat penting untuk diperhatikan. Terdapat banyak metode untuk menjaga keamanan informasi, namun masih banyak juga kerentanan yang dapat dimanfaatkan oleh pihak yang tidak bertanggung jawab. Teknologi blockchain memberikan solusi dengan menyediakan sistem keamanan informasi yang kuat dan handal. Teknologi blockchain dapat digunakan untuk memastikan integritas dan validitas data yang disimpan. Hal ini dapat dilakukan dengan cara menyimpan data dalam bentuk blok yang tersambung satu sama lain dan menggunakan enkripsi untuk menjaga privasi. Selain itu, sistem terdesentralisasi yang ada pada teknologi blockchain membuatnya sulit untuk diubah atau dihapus oleh pihak yang tidak bertanggung jawab. Penerapan teknologi blockchain pada sistem keamanan informasi dapat dilakukan pada berbagai sektor, seperti perbankan, perdagangan, dan pemerintahan. Dalam sektor perbankan, teknologi blockchain dapat digunakan untuk menjaga integritas data transaksi dan memastikan bahwa transaksi yang dilakukan benar-benar valid. Dalam sektor perdagangan, teknologi blockchain dapat digunakan untuk memastikan bahwa barang yang diperdagangkan benar-benar asli dan memiliki sumber yang dapat diverifikasi. Dalam sektor pemerintahan, teknologi blockchain dapat digunakan untuk menyimpan dan memverifikasi data pemilihan, serta memastikan bahwa hasil pemilihan benar-benar valid dan representatif.
Small and medium industries (SMIs) are an important sector in the Indonesian economy. However, SMIs often experience difficulties in marketing their products due to limited resources and limited market access. Therefore, an appropriate marketing strategy is needed to help SMIs increase sales and expand the market. This study aims to analyze the product marketing strategy of SMIs, especially in terms of determining the right market segment, selecting effective distribution channels, and setting appropriate prices. This research uses a qualitative descriptive method, using case studies on three SMIs in the Jabodetabek area. Data were obtained through literature study and interviews with owners and managers of SMIs, as well as direct observation of products and marketing processes. Data were collected through interviews with owners and managers of SMIs, as well as direct observation of products and marketing processes. Interviews were conducted using structured interview guidelines, while observations were made by observing the product marketing process and its distribution channels. Data were analyzed using qualitative descriptive analysis techniques, namely by collecting data, reducing data, displaying data, and drawing conclusions. The results showed that the three SMIs that became the object of research have different marketing strategies. However, there are similarities in terms of determining the right market segment and selecting effective distribution channels. In addition, appropriate pricing is also an important factor in the product marketing strategy of SMIs. In conclusion, the right marketing strategy can help SMIs increase sales and expand the market
Malware, in particular, has been identified as a major cy-bersecurity challenge due to its ability to infiltrate computer networks, steal sensi-tive data, and cause major damage to computer systems. The purpose of this study was to explore the effectiveness of artificial in-telligence in detecting malware and improving cybersecurity in computer net-works. Success rate in detecting and preventing malware attacks on computer networks using AI-based methods. The time it takes to detect and prevent malware attacks on computer net-works using AI-based cyber protection methods. Furthermore, the selection of two types of malware that are often found on computer networks, namely Trojans and Worms, and data sampling was then test-ed on a simulation system. In this study, three different AI techniques were applied, namely Support Vector Machine, Neural Network , and Decision Tree to detect malware on computer networks.
Digital promotion is very influential in product marketing, especially in this digital era, many companies implement digital promotions through their social media accounts to reach a wider target audience. This is also used by Nasi Jamblang Ibad Otoy in marketing products in Indonesia. However, in carrying out digital promotions, the company experiences various obstacles in creating promotional content on Instagram. In designing promotional media from the Nasi Jamblang Ibad Otoy product, the study aims to apply marketing efforts by creating advertisements in the form of Instagram content using the Integrated Marketing Communications (IMC) method which contains SWOT data analysis by sorting out in terms of strengths, weaknesses, opportunities, and threats that exist in the company. Then the author analyzes the Unique Selling Proposition (USP) of the company. This design produces promotional media in the form of Instagram feed content, Instagram stories, and supporting media in the form of merchandise from Nasi Jamblang Ibad Otoy. It is hoped that the design of promotional media on Instagram can attract customers from Cirebon outside the city to buy products, so that the company's income can reach the target.
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