When race-related injustices occur in society, organizations can respond by sending supportive signals to prospective and current employees. Using signaling theory (Spence, 1973), the current study examines the outcomes associated with organizations' public declarations of support for the Black community following race-related mega-threats (Leigh & Melwani, 2019). In Study 1, prospective employees evaluated a specific organization (Ben & Jerry's) that publicly supported the Black community following race-related mega-threats. Those who perceived higher levels of organizational support for diversity and inclusion (POSDI) reported higher organizational attraction (OA). Study 2 described a fictitious organization that responded to race-related mega-threats by messaging support for either Black Lives Matter (BLM), Blue Lives Matter, All Lives Matter, or no social movement. Prospective employees perceived higher levels of POSDI when the company issued a statement in support of BLM (relative to the other movements), which in turn was associated with higher OA. Study 3 focused on current employees and examined how POSDI influences financial outcomes in real Fortune 500 companies. Organizations that issued statements publicly supporting the Black community following a race-related mega-threat received higher POSDI ratings by employees, which predicted increased organizational revenue, even after controlling for revenue prior to making the statements.In sum, organizations that signal public support for the Black community in the wake of a race-related mega-threat not only increase prospective employees' POSDI, but may also boost OA and, ultimately, financial revenue.

The goal of this research is to provide a diaspora-centered analysis of Black identity politics by illustrating how African populations navigate their diasporic identities and imposed racial boundaries when engaging with social movements like #BlackLivesMatter. Extending scholarship on Black immigration and Black politics, the present study highlights the processes by which racial histories, U.S. racial hierarchies, and gender hegemony guide African immigrants’ and children of African immigrants’ individual conceptions of Blackness as well as their political engagements. Using a qualitative design (N = 28 semi-structured interviews), I examine first-, 1.5-, and second-generation Africans’ connections to #BlackLivesMatter, a racial justice social movement mobilized in response to the police killings of African American men and women. Findings illustrate that while all participants express an implicit connection to #BlackLivesMatter by drawing attention to the visual aspects of their superordinate Black racial identity, there are certain sources of diasporic fragmentation that lead to racial distancing, intraracial group contention, and subsequent disconnections from the movement. Deconstructing the notion of Black political behavior as homogeneous, findings also suggest that political solidarity does not require uniformity in interests: when engaging in collective action, it is possible to express racial linked fate while also expressing substantial differences in culture and knowledge systems.