The study examines how the TFM Girls Instagram account, along with its followers, shapes and maintains dominant discourses of masculinity. Mixed-method analyses revealed that women were depicted more in bikinis, posed in overtly sexually suggestive poses, excluded the women's eyes and faces, and included predominately White, fit, big-breasted women. There was a positive correlation between the number of likes/comments with breast size. There were also instances of misogyny and objectification manifested in the men's comments attached to the photographs. The results highlight Instagram as a digital extension of fraternal social spaces. TFM Girls reinforces hegemonic masculinity on a macro-level by allowing virtual linkages among fraternity members across the United States and by fostering a national online frat house ripe with misogyny and objectification.

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Purpose This study aims to examine factors, beyond child requests, that influence parents’ perceptions of the most important gifts to give their children by assessing the influence of television advertising on children’s programming. Design/methodology/approach Using agenda-setting as a theoretical and methodological template, a content analysis of 7,860 commercials in children’s programming was compared using a questionnaire to 143 parents of 240 children to test the transfer of salience between advertising and parents’ perceptions. The study also examined the role of child purchase requests in this relationship. Findings The product categories that most prevalently advertised on children’s television had a significant relationship with the product categories that parents perceived to be the most important to give their children as gifts. Furthermore, the results indicate that this relationship was not contingent upon parental advertising mediation or child product requests. Research limitations/implications The results are limited to a single broadcast market during the Christmas season. Strategically, the research suggests that advertising through children’s television programming may be an effective way to directly inform parents’ gift-giving consideration sets, and this target and outlet should be strategically evaluated in subsequent campaign decisions about the marketing mix. Originality/value The findings add new insights to the gift-giving literature, indicating that advertising in children’s programming may be an alternative direct influence on parents’ perceptions. This research also extends research on advertising agenda setting into the new context of commercial advertising of consumer products.

The Association for Education in Journalism and Mass Communication (AEJMC) leadership charged a 13-member Presidential Task Force on Careers to obtain membership’s thoughts on preferences and needs regarding career-assistance programming and activities. This Spring 2019 report details a survey of the interest of educators, of all ranks, in current AEJMC efforts and the need for more targeted and accessible opportunities, both at annual conferences and online modules. Results included members’ thoughts on professional development, burnout, tenure and posttenure processes, academic culture, and the importance of being forward thinking regarding news and strategic communications industries outside of academia.