The article examines the conceptual foundations of virtual reality in the field of culture and art – both in socio-philosophical and practical terms. The concept and activities of virtual museums in different countries are described in detail and the possibilities of using virtual reality technologies, already tested in modern museums, in training specialists in the field of culture and art, are analyzed. It is shown that virtual reality has the potential to best implement the modern “subject-subject” concept of education in the field of culture and art, developing cognitive skills and creativity of learners.

The attendance of a slowdown in the level of experiences and skills formed in grads from the actual practical expert context leads to the necessity to revise and transform the scholarly complex. Modern professional preparation of future specialists is characterized by the renewal of the methodological material and innovative technology and software tools, advanced technologies, methods, and forms of education. An essential element of educational innovations is the revision of professional competencies and a change in their content component. In this paper, on the example of training future specialists, the intensification of educational and methodological support and the formation of a graphic vector to develop acknowledged competencies are considered. A unique role is given to the development of visual competence as a response to the current pace of improvement of software and hardware for vocational training, the introduction of new information and communication training tools, and the professional sphere's needs in highly qualified specialists. The article examines the features of the use of traditional graphic tools and computer technologies at different stages of the project activities of future specialists. The analysis of thought processes accompanying tutorial project activities is given. The advantages of using computer technologies in the educational process at the final stages of design are shown.